The most popular social networks worldwide
Unsurprisingly, Facebook leads the way with 1,5920 million active users. But who follows?
As a business, it makes sense to be aware of your surroundings and the potential a platform has to reach your audience. This is the same for more traditional forms of marketing, from broadcast and print, right through to the digital.
Since the turn of the century, Digital Marketers have looked towards social media as an increasingly necessary part of their marketing strategies, with varying success.
It's important to note, that when I'm discussing the term "Popular" I'm referring to the number of active users and not the overall satisfaction or the audience's 'favourite' social network.
As I've already alluded to, Facebook ruling supreme, doesn't come as much of a shock to anyone. With over 1,590 million active users, it holds an 18% market share, 7% more so than it's closest competitor, the Facebook owned, WhatsApp.
Following from this, there is a the predominantly APAC favoured platforms, with QQ (9%), WeChat (8%) and Qzone (7%) all with over 600 million active users, highlighting the array of offerings the APAC. We then see a cluster of predominantly western social media networks in Tumblr (6%), Instagram(4%) and Twitter (4%).