What are the books for novice entrepreneurs? Unf

What are the books for novice entrepreneurs? Unfortunately, there are very few books that truly merit reading, but the following are all useful for a consumer Internet entrepreneur: 1.   Hackers & Painters:  Big Ideas of the Computer Age by Paul Graham http://www.amazon.com/Hackers-Pa... 2.  Predictably Irrational:  The Hidden Forces that Shape our Decisions by Dan Ariely #Books