"All in One App Strategy - ..." Internet By Satyaprem | Nojoto

All in One App Strategy - Similarity in UI between Snapdeal, Grofers, Helpchat  - Rather than 'strings in a pearl'  strategy of keeping different products for different user needs,  companies seems to have been using all in one strategy to increase distribution of a new roll out features to a larger audience by pushing the same feature in the current app.  This can however be a good AB testing,  but a bad long term strategy.   - With regard to this,  I would rather recommend the strategy taken by Google, Facebook,  LinkedIn to keep the products different and yet integrated with the main product.   - Interesting would be,  how the similarity of UI of different products from these startups will continue to appeal/motivate consumers - Helpchat is a epic fail in this race.  I will still give some credit to Grofers and Snapdeal,  because they entered the market at the right hand with increasing proposition,  but helpchat clearly need help,  before thr 100 Cr burns away.  . Follow Satyaprem. Download Nojoto App to get real time updates about Satyaprem & be part of World's Largest Creative Community to share Hindi Writing, Hindi Poetry, Hindi Quotes, Hindi Shayari, Hindi Poem, Hindi Jokes, Hindi Comedy, Hindi Memes, Hindi Stories, Hindi Whatsapp Status, Hindi Good Morning Status, Hindi Good Night Status, Art, Painting, Hindi Songs, Hindi Singing and Photography. A Creative expression platform. Internet By Satyaprem | Nojoto Internet on Internet. Internet Internet

All in One App Strategy

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2 years ago

All in One App Strategy


- Similarity in UI between Snapdeal, Grofers, Helpchat 
- Rather than 'strings in a pearl'  strategy of keeping different products for different user needs,  companies seems to have been using all in one strategy to increase distribution of a new roll out features to a larger audience by pushing the same feature in the current app.  This can however be a good AB testing,  but a bad long term strategy.  
- With regard to this,  I would rather recommend the strategy taken by Google, Facebook,  LinkedIn to keep the products different and yet integrated with the main product.  
- Interesting would be,  how the similarity of UI of different products from these startups will continue to appeal/motivate consumers
- Helpchat is a epic fail in this race.  I will still give some credit to Grofers and Snapdeal,  because they entered the market at the right hand with increasing proposition,  but helpchat clearly need help,  before thr 100 Cr burns away.  

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Satyaprem

Written By : Satyaprem

Co-Founder, Nojoto. Passionate about People, Product, Technology, Physics, Space, Chess. And Life.

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