Titan Ad - Your time Has Come
The ad is nice in terms of concept & emotions i.e. startup, your time has come, because starting up is in trend and will be understood by the young generation.
But I felt that there were some issues and could have been made better:
Product Window: How the product is introduced in the Ad - i.e. the watch - specifically the moment when the start up guy sees his watch and says "You are the guy". I was unable to explain the logic of why he needs to look at the watch and tell him. Weak introduction of the product. Wrong TG: The watch this ad is made for might not appeal young guys of India. The design and look of the watch is so.. oldish, that it should have been targetted to 40+ Men in India, rather than young 25-30 years guys in India, who have start up thing in there head. Too boring a design to appeal a start up guy.