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Content Distribution Tools #Notes
When you’re creating useful, actionable, epic content, everyone deserves to see it. So how do you get your hard work and effort seen by the largest audience possible?
The 3 Types of Content Distribution Channels
Before we dive into the tools, let’s start with an overview of content distribution. Essentially, when you distribute your content, you do so in three basic channels.
OwnedEarnedPaidOwned media includes the channels that belong to you, where you control the content. This can be your blog, website, email newsletter, and social media profiles.
Earned media involves others sharing your content. This can take the form of social media shares, guest posts, media coverage, and product reviews.
Paid media is the exposure you pay for, be it pay-per-click ads, display ads, social ads, or otherwise.
When viewed in a Venn diagram, you can see that these channels provide a bit of overlap with one another as content distribution can touch on many different channels for the same piece of content.
With this idea framework in mind, let’s look at some tools that help accomplish content distribution in each of the three major distribution channels: owned, earned, and paid.
The 17 Best Tools for Widespread Content Distribution
We’ve found Buffer to be the simplest way to share your content to your social media channels on Twitter, Facebook, Google+, and LinkedIn. You can schedule your posts to publish at ideal times (or let Buffer decide when is best), and you can reshare older content by re-buffering straight from the app dashboard.
A new tool for reposting content from your archives, Edgar helps with evergreen promotion by linking to your social channels and sharing old content at a regular drip.
A complete, beautiful email signature that can contain the typical contact information plus a host of other social media, RSS, and content distribution tidbits. You can show your latest tweet or hook up your RSS feed to show your latest blogpost.
Create an email newsletter full of amazing links (including the content of yours you want to distribute). Goodbits lets you drag-and-drop content from a queue made up of any RSS feed you connect as well as any articles you add via the bookmarklet or browser extension. You can then customize, edit, and send to your contacts, including your MailChimp list and segments.
Speaking of email newsletters, MailChimp is one of the biggest and best (and free) ways to send email to your list of contacts. You can set up automated campaigns that deliver each new post that you write, or you can create campaigns from scratch. MailChimp offers free accounts for those with fewer than 2,000 contacts in their list.
The suite of tools offered by the SumoMe WordPress plugin helps considerably with owned media and earned media. For owned media, SumoMe offers list building tools that include a subscription scroll box, a signup bar, list popup, and incentives/giveaways widget.
In terms of earned media, SumoMe makes it easy for others to share images on your blogposts as well as the posts themselves.
7. OnePress Social Locker
This WordPress plugin allows you to lock a portion of your content behind a social share button so that the content can only be accessed once a user shares to Twitter, Facebook, or Google+.
8. Help a Reporter (HARO)
HARO lets you connect with journalists looking for a source. If you’ve got an expertise or experience in a certain area, you can sign up at HARO and a reporter could get in touch!
9. PR Newswire
Got something newsworthy to share? Consider going the press route. PR Newswire can help with distribution of news, announcements, and events to a variety of sources. If you sign up, a rep from PR Newswire will get in touch directly to authorize your account and help with any press release promotion you need.
Build a list about anything—resources for your niche, articles you love, helpful tools, recommended books, etc. Grab links from around the web (including yours), and publish and share—and even embed—your list so that others can see.
Buzzstream provides a host of services that assist with link building. You can find influencers in your niche who may want to share your content, and you can organize outreach efforts all the way from list building to measuring responses.
12. Boomerang for Gmail
Outreach to fellow bloggers and influencers may require a bit of followup. With Boomerang, you can schedule your emails and automate follow-ups.
Writers, authors, and journalists can create a portfolio at Contently, which can then be viewed and shared by just about anyone—readers, social media users, and even potential employers. The Contently platform helps connect content producers with those in need of content, and the service acts as a great way to distribute your own writing in one consistent place.
Collect content from across the web—blogposts, tweets, and more—and place it into a Storify page. We use Storify for recaps of our Bufferchats on Twitter. The service integrates all types of media from videos to articles and everything in between.
Have you ever come across a series of links at the end of an article? Would it be cool to see your content there? You can sign up for this kind of service at Outbrain, which feeds related/interesting content to pages all over the Internet.
Similar services include Disqus, Taboola, Skyword, and SimpleReach. Contently did a great breakdown of the pros and cons (and costs) of these paid channels, and Powered By Search has a list of great options, too.
16. Facebook sponsored posts
In a similar way to Facebook ads, you can pay to have your page’s posts seen by more users on the network. You can boost any post from your page and target the boost to reach a particular demographic of location, age, gender, or interest.
17. Promoted tweets
Like Facebook sponsored posts, you can get more views on your tweets by paying to promote a tweet to a larger audience. This occurs through the Twitter ads dashboard where you can compose an original tweet to promote or grab one from your stream that you’d like more people to see.
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Most Indians recognise 26 January as Republic Day, but not many are aware that on 26 January 1930, exactly 20 years before India became a republic, the Indian National Congress in an electrifying resolution declared Purna Swaraj — complete freedom from the British Raj. From then on, it was a question of when — not if —India would become free.
By 1920 Indian nationalist leaders were convinced that contrary to what the British government had promised during World War 1, few, if any, of their demands would be met. The Jallianwala Bagh massacre, the disturbances in Punjab and the Rowlatt Act (which indefinitely extended ‘emergency measures’ enacted by the government during the war) added to the sense of gloom. The British failure to heed the grievances of the leaders of the Khilafat movement over the disintegration of the Turkish Empire alienated a large section of Indian Muslims. All this culminated in the non-cooperation movement that was launched on 1 August 1920. The Khilafat movement, which Mahatma Gandhi endorsed, ran parallel to the non-cooperation movement.
‘Non-cooperation’ was a call to Indians to surrender all titles and government posts, boycott functions of the British government and shun foreign articles. It also stressed on developing small scale industries, using swadeshi articles and maintaining communal harmony.
Gandhi called off the non-cooperation movement after a mob in Chauri Chaura set a police station on fire, killing 22 people. As the first mass movement of its kind in India, it led to tangible gains. In their book India’s Struggle for Independence Bipan Chandra and other historians write: “After non-cooperation, the charge of representing a ‘microscopic minority,’ made by the Viceroy, Dufferin, in 1888, could never again be hurled at the Indian National Congress. Its reach among many sections of Indian peasants, workers, artisans, shopkeepers, traders, professionals, white-collar employees, had been demonstrated…The capacity of the ‘poor dumb millions’ of India to take part in modern nationalist politics was also demonstrated.”
Gandhi was arrested in March 1922. He was released from jail in February 1924 on health grounds. Meanwhile, there was a split in the Congress ranks, with a section calling themselves ‘Swarajists’ in favour of working with the councils instead of boycotting them. The most important Swarajists were C.R. Das and Motilal Nehru. Gandhi intervened between the two sides and brought about a rapprochement, agreeing that the Swarajist Party would work in the legislatures on behalf of the Congress.
Motilal Nehru called for the framing of a new Constitution to transfer real power to India in the first session of the central legislative assembly. The demand was passed. There were other moral victories for the Swarajists. The government faced severe criticism for its repression of dissent. C.R. Das said: “Repression is a process in the consolidating of arbitrary power — and I condemn the violence of the government for repression is the most violent form of violence…”
However, as the 1920s progressed, the nationalist movement seemed a little confused and lacking in coherence. Ironically, it was the British who provided a spark which re-ignited a nationwide struggle. This was the infamous Simon Commission, which was set up ostensibly to discuss further reforms for India, but without a single Indian on board. The backlash was immediate. In January 1928 Gandhi wrote in Young India: “The act of appointment (of the Simon Commission) needs for an answer, not speeches, however heroic they may be, not declarations, however brave they may be, but corresponding action…”
As soon as the Commission arrived in Bombay on 3 February 1928, it was met by protestors carrying black flags. Protests spread to major Indian cities, with the Congress at the forefront of the opposition. In one such protest in Lahore, the senior Congress leader Lala Lajpat Rai was severely injured in a brutal police lathi-charge and
HAPPY WOMEN'S DAY
We teach girls to shrink themselves, to make themselves smaller. We say to girls, you can have ambition, but not too much. You should aim to be successful, but not too successful. Otherwise, you would threaten the man. Because I am female, I am expected to aspire to marriage. I am expected to make my life choices always keeping in mind that marriage is the most important. Now marriage can be a source of joy and love and mutual support but why do we teach girls to aspire to marriage and we don’t teach boys the same? We raise girls to see each other as competitors not for jobs or accomplishments, which I think can be a good thing, but for the attention of men. We teach girls that they cannot be sexual beings in the way that boys are. Some people ask: “Why the word feminist? Why not just say you are a believer in human rights, or something like that?” Because that would be dishonest. Feminism is, of course, part of human rights in general—but to choose to use the vague expression human rights is to deny the specific and particular problem of gender. It would be a way of pretending that it was not women who have, for centuries, been excluded. It would be a way of denying that the problem of gender targets women. The problem with gender is that it prescribes how we should be rather than recognizing how we are. Imagine how much happier we would be, how much freer to be our true individual selves, if we didn’t have the weight of gender expectations. Culture does not make people. People make culture. If it is true that the full humanity of women is not our culture, then we can and must make it our culture. We spend too much time teaching girls to worry about what boys think of them. But the reverse is not the case. We don’t teach boys to care about being likable. We spend too much time telling girls that they cannot be angry or aggressive or tough, which is bad enough, but then we turn around and either praise or excuse men for the same reasons. All over the world, there are so many magazine articles and books telling women what to do, how to be and not to be, in order to attract or please men. There are far fewer guides for men about pleasing women. I have chosen to no longer be apologetic for my femaleness and my femininity. And I want to be respected in all of my femaleness because I deserve to be. A woman at a certain age who is unmarried, our society teaches her to see it as a deep personal failure. And a man, after a certain age isn’t married, we just think he hasn’t come around to making his pick. We teach girls shame. “Close your legs. Cover yourself.” We make them feel as though being born female they’re already guilty of something. And so, girls grow up to be women who cannot say they have desire. They grow up to be women who silence themselves. They grow up to be women who cannot say what they truly think. And they grow up — and this is the worst thing we do to girls — they grow up to be women who have turned pretense into an art form. Masculinity is a hard, small cage, and we put boys inside this cage. Gender as it functions today is a grave injustice. I am angry. We should all be angry. Anger has a long history of bringing about positive change. But I am also hopeful, because I believe deeply in the ability of human beings to remake themselves for the better. Many acquaintances of mine asked me if I was worried that men would be intimidated by me. I was not worried at all—it had not even occurred to me to be worried, because a man who will be intimidated by me is exactly the kind of man I would have no interest in.