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Meet Inna Bugeja, An amazing artist who uses glass as the object to project her imagination and convert it into something really amazing & breath-taking.
We recently caught up with Inna for a discussion where she discusses her life, her inspiration, her motivation, her love for glass painting and much more.
Nojoto Team: Hi Inna, describe yourself. Imagine writing a story on Nojoto.
Inna: I was born in Ukraine in 1979 and developed an early interest in art. Art has always been a part of my life.
Since I was 7, I went to different type of schools – arts, music (playing guitar), singing, dancing, and drawing. And I realized at age 10 that most of all, what I like is to draw.
I have been studying painting in an art school of Ukraine since last 5 years.
In school, I studied different techniques of drawing and have tested many materials that can be used for painting. Few which I tested are: canvas, ceramic, wood, iron and glass. And of course my love and my favorite is glass.
Nojoto Team: From where did you get the inspiration for drawing? What motivated you? — Any person or a situation in particular?
Inna: After my marriage in Malta and the birth of my child, I didn't had enough time to do my art. I have a
wonderful family, the best husband, a lovely baby. I had a happy family life, until I realized that I did not
seem to have enough of something inside of me.
All I had was good, but I felt as if my soul was empty. I realized that I need to grow creatively – and need to
listen beautiful music, should start reading interesting books, and meet creative people.
Years later, when my daughter grew up - I felt that I need to pick up my art on glass.
Nojoto Team: How did your parents, friends, school, hometown influence your passion for your art?
Inna: My husband always support me and encourage me my artwork. Sometimes when I start painting on glass, I just can't stop. I can paint for 16 hours without a break. It looks like I am in another dimension. He understands that my art is really important for me, so he helps me and motivates me to improve.
Nojoto Team: How do you take out time to follow your passion?
Inna: Night is my time. I can focus & paint at night because it is all quiet, and everyone in my family is also asleep, so that’s the time when I am in creative mood and follow my passion of painting on glass.
Nojoto Team: Why did you picked up Glass Painting only and not anything else?
Inna: I understood that glass is the material on which I want to paint, because Glass as a material can be worked in so many ways. Its ability to transmit and reflect light adds another layer of intrigue and meaning to the art. There is no other material with gives so many options to the artist.
I am using 3 different types of paints - transparent, opaque and pearl colours which are makes light effects.
Nojoto Team: What is the most fulfilling thing when you share your artwork with others?
Inna: I really appreciate when other talented people comment on my art. I love to hear both good and bad comments, and that's how I can learn and improve next time.
Nojoto Team: How do you go about creating your art — starting from thinking about it — to imagining about it — to actually doing it? Describe the creative process, which you take generally?
Inna: I love Night, Full Moon, Magic... I turn on relaxing music. In that moment I am in a Creative Mood and I ready to create my art.
Nojoto Team: What types of art you have experimented with?
Inna: Long time ago I tried to paint on a canvas. But the glass painting and painting on canvas are a different feelings. Glass painting is very slow work and it is exactly for me because I like when it takes time, so that I can indulge in to it.
Nojoto Team: What is your most favorite style of art?
Inna: My favorite is to mix the colors between each other.
Transparent with opaque, transparent with pearl or opaque with pearl.
With all these actions I can make different light effects such as - shadow, drop of water, 3D effect etc.
Nojoto Team: Are you an extrovert or an introvert?
Inna: I cannot exactly say if I am an extrovert or an introvert. When I am in my creative mood and I painting - I am an introvert. It is one side of me.
And another half is extrovert - I like meet new people. I love my Life which is full all different colours. We create our Life that is why most of my art are full of bright colours.
Nojoto Team: What is the most interesting comment/feedback you have got about your art and from whom?
Inna: One time I showed my painting called "Through the Rain" to an Art Teacher and asked for her advice.
She said it is incredible - how I got the effect of a wet road, glowing windows and the painted flowers with the effect of 3d and then she asked me to show some more of my techniques of the glass painting.
Nojoto Team: If you could do one thing for the World, what would it be?
Inna: I would like to paint the world in bright colors.
Nojoto Team: What is “your” favorite work till now?
Inna: My Favorite work till now Glass Painting called "Life and Soul". This painting means a lot to me. This is my soul, my spirit, my creative mood...
Nojoto Team: — If given 1 million dollars, what you want to do?
Inna: We all have an inner world that is quite distinct from the outer world. It is the world we meet when we have an emotional reaction, an idea, or close our eyes and live in our fantasies, imagination or dreams.
Rich person stops thinking about his inner world. That person thinking just about money. So I afraid to have a lot of money because I afraid to lose myself. What can I do with 1 million dollars is to give to person who is more competent in this matter.
Nojoto Team: What do you love about Nojoto? And why do you like it?
Inna: Why I love "Nojoto"? Because "Nojoto" loves me ;)
I feel that I am on it since the beginning and now it feel looks like a big family who cares about each other and I feel like I'm part of this friendly, positive, caring family.
There are a lot of talented people from whom I can learn something new and interesting. We are so far from each other, but through "Nojoto" we get a little closer.
It's interesting to know the world, another world without leaving home just by using Interest Based Social Network called "Nojoto".
Nojoto Team: What is your message for other people who are young and have a passion for a particular interest?
Inna: Never give up! If you have a dream then follow it. Setting goals is important for reaching your dreams. Successful people set goals and reach them step by step.
Team Nojoto: “Inna joined Nojoto’s family in very early days when we just started. She has the most amazing profile on Nojoto. She used “Collection feature” of Nojoto, in the way we thought not many people might understand.
She has 6 beautiful collections in Traditional Arts – where each collection has a different life of its own – and has a different dimension. Words are not enough, to understand – you will have to check out her profile on Nojoto.
1. Glass Painting by IB
2. Stained Glass Effect Painting
3. Step by Step Glass Painting
4. Bench – On Glass Details
5. Glass – Clock in details
6. Colorful spring
Because we now that she has amazing taste in Music, we would love to see that side of Inna too and wish to see her Music Collection on Nojoto.
Moreover, after seeing video of her art gallery on Nojoto, someday I really want to visit her Gallery and see her amazing artworks.
We wish Inna’s artwork inspires millions of people to follow their passion, their interest.”
“A world without love is a deadly place”
“Since the heaven and earth were created, you were made for me and I was made for you, and I will not let you go,” declared Chang Po to his beloved Meilan (Yutang 1954, P.73). The Chinese still cry over this Chinese fable.
Paris and Helen, Orpheus and Eurydice, Shiva and Sati, Laila and Majnu, we can come accross thousands of stories, poem, writing accross centuries over continents. There is one single thing common i.e Love. We spend our lives searching for it, talking about it, craving it. Love is called the greatest virtue. Sometimes we can't express it, it has to be felt.
Love is complex and fascinating. Romantic love is more complex and more mystery, hard to explain. As per psychological studies romantic love is associated with emotions, motivations and behaviors. In romantic love lovers experience extreme energy, hyperactivity, sleeplessness, moodswing etc. An important property of romantic love is 'intrusive thinking'.
Our Brain on Love..
We think that love and relationships are art than science, but there is actually a part of
science involved with falling in love. Both men and women experiences many changes during romantic love. Did you know that the chemicals released when we are falling in love are similar to the chemicals released when a person uses cocaine? Its true. But what is in that love that puts a person on 'cloud nine'?
“The first step in the process of falling in love is the initial attraction, It’s the powerful moment when we meet another person and feel energized and are immediately aware of our heart pounding.” says Elizabeth Kane,a clinical psychologist of South University. By psychologist Robert Sternberg, the three components of love are 'intimacy', 'passion', and 'commitment' - ( according to Triangular theory of love)
Intimacy, Intimacy refers to feelings of closeness,
association with our loved ones.
Passion, Passion refers to the strong and intense desire for love and sex.
Commitment, is the decision that one loves other, and commitment to maintain that love.
“Romantic love evolves when one feels a sense of interdependence, attachment, and that their psychological needs are being met.”
Science behind love..
I have some beautiful experience of watching my friends falling in love, even I watched myself falling in love. Person in love always smile when they talk about their mate, and they always like to talk a lot about them. Although people experience love uniquly. There are biological attraction behind the initial attraction and falling in love.
Dopamine, which is originated from brain and adrenal glands, stimulates the release of testosterone. Dopamine affects the genitals, the sweat glands, and also the senses. probably you have noticed that when you are in primary stages of love, you sweat more. As a consequence of dopamine release, mood and emotions are also influenced, leading to feelings of excitement and satisfaction. On other side, testosterone increases sexual desireness and aggressive behaviour and it may push someone to pursue the one who is fueling this intense response.
The neurotransmitters norepinephrine and phenylethylamine(PEA) act to focused attention. Norepinephrine is a stimulant, so it causes individuals to feel alert such as unable to sleep, and make them to notice and remember even the tiny of details about their mate. PEA is responsible for the feelings of dizziness. If the relationship doesn’t last, and PEA levels decreases and are responsible for the feelings of depression that can be experienced.
A feedback loop starts to form, with a brain reward system becoming involved. The reward system transmit chemical messages, via neurotransmitters, to various parts of the body, including the stomach, skin, genitals and other organs, which causes them to reciprokete to the brain. During the primary stages of love, this reward system is stimulated through very simple way such as, a lover’s touch, seeing their photograph, or even just thinking about this person can increase elevated mood. According to the study conducted by Dr. Helen Fisher using functional magnetic resonance imaging(fMRI) on those who were passionately in love(ten women and seven men) found that those brain reward system got activated even on looking at their lover pictures.
Where we are going...
Love, the word itself brings smile on our faces. The existance of love in in Every single civilization, era. But a few people thniks that romantic love i.e romance is created in twelveth century but first love poem dated 4000 years back. But some says love is the most powerful force in universe. Can we imagine our life without love? What if love would not exist in future? Have we ever thought about these question? I think most of us will say 'no'. Because we cannot live without love whether that love is for our mate, love for our children, love for our parents, love for our society. Only love can bring peace in our hectic world. We cannot say about future, we only can predict it. Let's see where love will take us!
What can be the conclusion of an infinite feeling! It does not matter whoever you are, love always guide your life and your daily life activity. Love will give you meaning of everything in nature. Love is worth us and what we possess. Love drives from our heart, and let it be driving force of everything and let it live in our heart to influence, guide, heal and motivate yourselves and others.
“Where there is love, there is life”
Our struggles determine our successes
Everybody wants what feels good. Everyone wants to live a carefree, happy and easy life, to fall in love and have amazing sex and relationships, to look perfect and make money and be popular and well-respected and admired and a total baller to the point that people part like the Red Sea when you walk into the room.Everyone would like that—it’s easy to like that.If I ask you, “What do you want out of life?” and you say something like, “I want to be happy and have a great family and a job I like,” it’s so ubiquitous that it doesn’t even mean anything.A more interesting question, a question that perhaps you’ve never considered before, is what pain do you want in your life? What are you willing to struggle for? Because that seems to be a greater determinant of how our lives turn out.Everybody wants to have an amazing job and financial independence—but not everyone wants to suffer through 60-hour work weeks, long commutes, obnoxious paperwork, to navigate arbitrary corporate hierarchies and the blasé confines of an infinite cubicle hell. People want to be rich without the risk, without the sacrifice, without the delayed gratification necessary to accumulate wealth.Everybody wants to have great sex and an awesome relationship—but not everyone is willing to go through the tough conversations, the awkward silences, the hurt feelings and the emotional psychodrama to get there. And so they settle. They settle and wonder “What if?” for years and years and until the question morphs from “What if?” into “Was that it?” And when the lawyers go home and the alimony check is in the mail they say, “What was that for?” if not for their lowered standards and expectations 20 years prior, then what for?Because happiness requires struggle. The positive is the side effect of handling the negative. You can only avoid negative experiences for so long before they come roaring back to life.
At the core of all human behaviour, our needs are more or less similar. Positive experience is easy to handle. It’s negative experience that we all, by definition, struggle with. Therefore, what we get out of life is not determined by the good feelings we desire but by what bad feelings we’re willing and able to sustain to get us to those good feelings.
People want an amazing physique. But you don’t end up with one unless you legitimately appreciate the pain and physical stress that comes with living inside a gym for hour upon hour, unless you love calculating and calibrating the food you eat, planning your life out in tiny plate-sized portions.People want to start their own business or become financially independent. But you don’t end up a successful entrepreneur unless you find a way to appreciate the risk, the uncertainty, the repeated failures, and working insane hours on something you have no idea whether will be successful or not.People want a partner, a spouse. But you don’t end up attracting someone amazing without appreciating the emotional turbulence that comes with weathering rejections, building the sexual tension that never gets released, and staring blankly at a phone that never rings. It’s part of the game of love. You can’t win if you don’t play.What determines your success isn’t “What do you want to enjoy?” The question is, “What pain do you want to sustain?” The quality of your life is not determined by the quality of your positive experiences but the quality of your negative experiences. And to get good at dealing with negative experiences is to get good at dealing with life.
There’s a lot of crappy advice out there that says, “You’ve just got to want it enough!”Everybody wants something. And everybody wants something enough. They just aren’t aware of what it is they want, or rather, what they want “enough.”Because if you want the benefits of something in life, you have to also want the costs. If you want the beach body, you have to want the sweat, the soreness, the early mornings, and the hunger pangs. If you want the yacht, you have to also want the late nights, the risky business moves, and the possibility of pissing off a person or ten thousand.If you find yourself wanting something month after month, year after year, yet nothing happens and you never come any closer to it, then maybe what you actually want is a fantasy, an idealization, an image and a false promise. Maybe what you want isn’t what you want, you just enjoy wanting. Maybe you don’t actually want it at all.Sometimes I ask people, “How do you choose to suffer?” These people tilt their heads and look at me like I have twelve noses. But I ask because that tells me far more about you than your desires and fantasies. Because you have to choose something. You can’t have a pain-free life. It can’t all be roses and unicorns. And ultimately that’s the hard question that matters. Pleasure is an easy question. And pretty much all of us have similar answers. The more interesting question is the pain. What is the pain that you want to sustain?That answer will actually get you somewhere. It’s the question that can change your life. It’s what makes me me and you you. It’s what defines us and separates us and ultimately brings us together.For most of my adolescence and young adulthood, I fantasized about being a musician — a rock star, in particular. Any badass guitar song I heard, I would always close my eyes and envision myself up on stage playing it to the screams of the crowd, people absolutely losing their minds to my sweet finger-noodling. This fantasy could keep me occupied for hours on end. The fantasizing continued up through college, even after I dropped out of music school and stopped playing seriously. But even then it was never a question of if I’d ever be up playing in front of screaming crowds, but when. I was biding my time before I could invest the proper amount of time and effort into getting out there and making it work. First, I needed to finish school. Then, I needed to make money. Then, I needed to find the time. Then … and then nothing.Despite fantasizing about this for over half of my life, the reality never came. And it took me a long time and a lot of negative experiences to finally figure out why: I didn’t actually want it.I was in love with the result—the image of me on stage, people cheering, me rocking out, pouring my heart into what I’m playing—but I wasn’t in love with the process. And because of that, I failed at it. Repeatedly. Hell, I didn’t even try hard enough to fail at it. I hardly tried at all.The daily drudgery of practicing, the logistics of finding a group and rehearsing, the pain of finding gigs and actually getting people to show up and give a shit. The broken strings, the blown tube amp, hauling 40 pounds of gear to and from rehearsals with no car. It’s a mountain of a dream and a mile-high climb to the top. And what it took me a long time to discover is that I didn’t like to climb much. I just liked to imagine the top.Our culture would tell me that I’ve somehow failed myself, that I’m a quitter or a loser. Self-help would say that I either wasn’t courageous enough, determined enough or I didn’t believe in myself enough. The entrepreneurial/start-up crowd would tell me that I chickened out on my dream and gave in to my conventional social conditioning. I’d be told to do affirmations or join a mastermind group or manifest or something.But the truth is far less interesting than that: I thought I wanted something, but it turns out I didn’t. End of story.I wanted the reward and not the struggle. I wanted the result and not the process. I was in love not with the fight but only the victory. And life doesn’t work that way.
Who you are is defined by the values you are willing to struggle for. People who enjoy the struggles of a gym are the ones who get in good shape. People who enjoy long workweeks and the politics of the corporate ladder are the ones who move up it. People who enjoy the stresses and uncertainty of the starving artist lifestyle are ultimately the ones who live it and make it.This is not a call for willpower or “grit.” This is not another admonishment of “no pain, no gain.”This is the most simple and basic component of life: Our struggles determine our successes.
So choose your struggles wisely, my friend.
This post originally appeared on MarkManson.net. Follow @iammarkmanson on Twitter
How Cricket can be even cooler sports than what it is now? What are the some of innovative ideas?
Look one can have plenty of cool ideas about Cricket, will ICC listen? Will every board members agree to that? The major power player is BCCI, now in country like ours where we don't like change, even ideas like T10Is for only Olympic games also get sidetracked. People of India are also not really comfortable with any change. One needs to push it to them, remember first T20I WC in SA, well before that tournament, BCCI wasn't ready to play by saying T20I was a joke, Indian people also kind of went with that as they follow most often our former cricketer say, fortunately BCCI voted out in the meeting, and rest is history. Now look at Indian public's craze with T20Is. Because Indian people most often don't know what they want. Ask most Indian about T10Is only for Olympic as even 3 hr of T20Is are long for Olympic, they will say they hate the ideas. They said same thing about T20Is as well. Actually the problems with Cricket are tradition and nostalgia and it's clash with this modern world. At certain points of time ICC and BCCI need to choose between keeping the old fans satisfied or creating completely new age fan base who weren't interested in cricket before by creating new version of Cricket which more interesting and eye catching than before for even those who doesn't have any ideas about Cricket before.
I mean look at old test cricket loving crowds in Australia and England. What will happen after 10 years from now, when most of them will be dead?
No one knows answer to this question.
First of all, if you look at world sports, glamour sells and it sells well in sports.
I mean anyone can see woman's tennis obvious popularity now, and it's sheer level of competitiveness, but is it always like this?
A big no
Glamour started to bring attention and money in the sports and then gradually women's tennis competitiveness hit the roof.
Some things similar could be done for women's Cricket. Conservative ideas won't help anyone here.
There should be a group in ICC whose prime job is to research on Cricket and build some new ideas to make it more interesting and innovative and exciting for the new crowds, they should research on Cricket to bring new kind of thinking to change the game forever, they should research why particular group of people in particular part of the world like particular game, what is the thinking behind that kind of mentality, how they could be interested in cricket, what general Cricket fans are thinking about the game, what they want, how they want game to change, maybe they should learn from other sports- what is working for other sports, bring that into Cricket etc etc etc etc etc etc
For test cricket:
Cricket specially test cricket is based on certain factors like patience etc where percentage of that happening from people are very low. Let's add to that 5 day long test cricket in today's day and age . And you get ignorance and ridiculing from people and even from those test playing nations. Test cricket lover always say that test cricket is like those traditional setar music whereas T20Is are more like hip hop.
But is it really???
Or is it more complex than that?
See people are very participatory nature in their core even though the whole concept of test cricket will drive away most people these days and that should be expected not to be surprised about but people end of days like to see their team is playing and participating and competing and competing hard even if the level of cricket is not exactly up to mark to the purist test cricket lovers.
What exactly my point here?
It's very simple.
Former cricketer always talk about balance between bat and ball , yet they never do anything about it pushing convention wisdom AKA with innovative thought process.
What is exactly going on now in limited over's cricket?
There's some invisible structure where 40% of matches are played on extremely flat surface and rest of 60% matches played on three types pitches - slow(20%), turning(20%), seaming(20%).
But in test cricket it is extremely opposite such as bowling favoured pitch since the perception is that limited over's cricket is only played on flat surface therefore test cricket should be played on bowling favoured pitch otherwise bowlers will disappear.
But it just different tone from the past era when test cricket was played on flat surface otherwise it is very same. It just two sides of a same coin.
While it is very hard to make test cricket viewers friendly in today's day and age. But one can try and do by pushing the conventional wisdom.
How is that possible?
Well first of all stop trying to pretend that test cricket is a simple game.
It is not. It is the most complex game in the world.
So rather than trying to be something that test cricket is not , I say test cricket should hold on to it's best attributes that it is a complex game therefore innovate rules from that point of view to make this game more multi dimensional and contest worthy in every single matches.
It should not matter which team is playing against which team.
Since pitch is such a big deal in test cricket , let's make rules based on according to every kind of pitch that a cricket game can offer.
This should be the job for match referee since most of the time they are not super busy in Cricket game. They should handle this complex responsibility of cricket rules with accordance to cricket pitch to bring out it's multi dimensional nature.
Situation no 1>
If the pitch is absolutely flat and nothing is happening allow the bowlers to push the envelope of conventional wisdom of cricket rules. Allow ball tampering to an certain extent to reverse swing the ball both ways and allow Spinners to bowl with illegal action to bring different varieties like dusra etc to cause problems for the batsman in a bowlers graveyard. There are lots of theory and calculation out there today which wasn't earlier to predict the pitch better than ever before so this should not be that hard for match referees.
Situation no 2>
If pitch is too slow and nothing is happening. Allow the bowlers to do exactly like in situation 1 but also make sure the boundary limit is ridiculously small(extremely small) to give a ‘kick start' advantage to test batsman to play more attacking cricket since most of them are devoid of great stroke making ability to suit the test cricket.
Situation no 3>
If pitch is seaming like in England or South Africa or in New Zealand, allow the boundary limit just like in situation 2 to favour the batsman to play more attacking cricket.
Situation no 4>
If pitch is turning like in Indian subcontinent, allow the boundary limit just like in situation 2&3 to favour the batsman to play more attacking cricket.
This will almost make sure that the percentage of draw become almost non existent.
This is a creative idea which you have the option to disagree with but remember something is always better than nothing and this will also make sure small teams to come into the game big way in test cricket and everyone, I mean everyone will have their opportunity to eat the pie and that of course include big teams.
But is it going to make test cricket very popular?
I don't think so.
Is it going to make better test cricket for everyone , I mean not just the big teams but even for the small teams- I believe so.
What do you think?
For ODIs :
What exactly do we want from ODIs, we want to see two teams are contesting hard inspite of their unequal power of strength as it should not matter which team is playing against which team. I have a solution for this, but a warning it will sound complicated so read carefully, truth is if you want to make Cricket matches one sided contest free then we don't have much options but the complicated ways as Cricket is designed to be one sided.
In ODIs a bowler's limitation is 10 overs, but there are circumstances when bowler is bowling superbly but in rest of the bowling line up, few are okay and few are having a off day. To counter this situation, one option is that best bowler from that day can bowl upto 20 overs or in another option two of the best from the rest can bowl 15 overs each and rest can bowl either remaining 30 overs or 20 overs with 10 overs limit respectively or as another option go back to traditional five bowlers 10 over max rule. The bowling captain needs to decide and let umpire know after the chosen bowler or bowlers finished their first 6 overs. When one team goes to bat they should have the option of having two batsman from the reserve bench replacing any two bowlers from playing XI, when they go to bowl everything will be the way it was before. In a similar bowling team will also have the option to choose two bowlers from reserve bench replacing two batsman and when the bowling team will go to bat things will be the way they were before. Four bouncers in a over should be another nice option. When a team is all out they should have the option of playing their XI again but with each batsman coming to bat, there will be 60 runs penalty cut off from the total and this will be considered 2nd innings of that particular batsman in that match (Only for the batting team as this will farther complicate it for the bowling stats, so bowlers don't need any second innings)[Remember this second innings options can be used any situation not just when team is all out, for example suppose Virat Kohli has got out early with this rule he can bat again anytime but with 60 runs extra to the total as it has been cut off from the total as penalty for using the second innings options, yeah now it sounds very interesting], stats and average will be working according to that. This new rule will make sure both team & comparatively weaker team stay in the match and it will be multiplying their strength there by reducing the percentage of one sided contest. Because ODIs go on for long time therefore one sided contest is killing it. I believe this is the best cure at the moment.
See the idea is very simple, let's have one team whose strength is 100 and another team whose strength is 10 and you will know that who is going to win even before the match and with above mentioned ideas both team's strength will be multiplied at least hundred times which means even though the stronger team will win most occasions but game will be very close contested therefore one dimensional nature free. This is what people are looking for from ODIs and Cricket.
So How do you like this idea which you have the option to disagree with but remember something is better than nothing and it just a creative thought end of the days. You can add if you have something.
Things I learnt in my 2+ yr Startup Stint
The Journey:I joined DEN Snapdeal TV-Shop, 7 days before its launch on 22nd Sept’14 as Sr. Marketing Manager & the challenge was humongous.
And from all the areas:- The industry was new to me- This was my stint in marketing- And a business which was not yet launched.
While in our first year, we took the bull by its horns — chasing growth, & clocked a revenue of 400 Cr+, but then in second year only, because of external market and investor sentiment, had to chase profitability, but took it as a challenge and achieved it.
25 Months in the business, and I felt, I saw pretty much everything to everything, both Scaling up to achieve growth & then scaling down to a profit.
First part of the journey:While I joined the place as a Sr. Marketing Manger, but there was no one above me in Marketing, and hence, had to set up marketing function, hiring people, seeing which medium works to acquire customers, which mediums helps get re-call, launching a 360 marketing campaign, setting up metrics, SLAs, review processes, making sure the team remains clear & focused on what needs to done BAU & what needs to be chased in long run were few things.
My learning here was: Madness is important - not just work, but behavioral communication too, because it is infectious.
Soon after our first Diwali FY15, when we achieved our revenue peak, I was given another unknown animal - setting up our e-commerce business.
Second part of the journey:Setting up E-Commerce business, was again an interesting journey, where I learnt every nut and bolt of the business on P&L, operational level. Interesting because there was no tech/product guy, no operations guy or actually anyone, just me and one passionate Junior.
But it actually helped me. I worked I also worked on setting up system/product for the overall business, where all the learning while setting up e-commerce product came handy.
Launching the e-commerce biz, and growing to a size of 15 members in 1.5 months, and then scaling down to 2 members, was one hell of a journey.
My learning from this time period was: Passion beats unknown.
Third part of the journey:
Third part of the journey, was both the shortest (5.5 months) & the beat learning phase. I was made “Chief of Staff” and was working with CEO directly on everything to everything. In this period, I understood that setting up systems, functions, processes was much easy, but the most difficult problem of the business is people — Some times senior, sometimes junior, sometimes those who love you, sometimes those who hate you, sometimes those who are motivated, and most of the times those who are not. In this time, I also learnt about business plan, investment deck, raising funds ( we couldn’t raise external funds — but I atleast learnt the process).
Learning during this time was — when you have to fight people and they are against you or business, don’t fight people, but the reason because of which they are what they are.
Turning people positive towards business goal is the most important thing, then giving up on them.
Summary:Mentioned below are five key things I learnt, as an Individual from my 2 year stint at a StartUp, and what they fucking don’t teach you at BSchool.
And these are not just learnings, but more like rules, I have engraved in my behavior.
1. Be Bold in Communication:The problems, the in-securities, the issues, the love, the care, the feedback, sometimes just the obvious, to the seniors, to the juniors, when the biz has the opportunity, when the biz has problems.Just be brave, and say it…holding up doesn’t help anyone, not even you.(However, it doesn’t hold true always, there are cases when biz need to hold information to benefit people/biz — that’s seperate)
2. Never give up on People: People are people, and people are awesomePeople make or break businesses. The biggest buildings, the biggest businesses, the biggest economies as we see have been made by people.
I often say that in Biz — First thing is “Team”, second is “Seller/Supplier” & third is “Consumer”. Often in businesses, due to many reasons, we give up on people, because of expectation mismatch, but I believe that just be solved by Point 1 (Communicating expectations) People are people- Means we shouldn’t have too much expectations, of passion, accuracy & result from everyone. But when nurtured, they overtime become awesome.
Even when you hate someone or someone hates you, don’t give up on thm — Fight the reason and not the person — because if you fight the reason of hatred you will win the person, not just for some time, but for a long long time.
3. Be Optimistic & Opportunistic
a) Optimism/Hope is both the disease & the medicine. You can either hope that things will fall, and plan your actions basis that, or you can either hope that things will work and plans your actions towards it. I am not saying that you shouldn’t have a PLAN B, you should. But Plan B in mind often weakens the PLAN A in action.
I often plan for the worse, write it down in evernote or excel & forget about it, and keep workings words the goal with “high” on optimism, unless the assumptions change, its then when you need to modify both Plan A & B, and execute like wise.
Never give up. Even when others do not do their Job.
b) Be Opportunistic: Like Optimism, opportunity is also a bitch. Opportunity often lands in the lap of lucky 0.01% and for rest some lucky — they have to “find opportunity” & for other unlucky ones have to “Create the opportunity”. Being opportunistic helps, if like a hunter you always try and look out for opportunity in everything, and think of creating one if it being not there, then boss you already are a hero and success is guaranteed.
4. Try and do good even when no one is seeingThe good thing about life is, “… if you’re really honest with yourself about what you want out of life life gives it to you”.
And hence, this has always been my belief that keep throwing stone in the pond, even when no one is seeing, even when there is no ripple in the water, because sometimes, ripples take time & but they do come. Hence, keep doing good for the biz, help people, be open to feedback, give constructive feedback, listen to people’s problem, always vocalize solutions publically & problems individually.. Keep doing good, Keep doing right.
Live: Remember — there is just one life & it is this one. No matter what happens at the end of the day - cherish the moment. Just hold it and remember, how you will see this day (both success & failure) @ 70, and hence LIVE, live it to fullest.
Love: Love & smile are two renewable sources of energy, unless you have a constipated face. Hence, no matter what — keep loving the people in this journey, not because you want something from them, but just, because it will give smile to someone & make them happy.
Laugh: Be weird, as I was known, be crazy, it doesn’t matter what people will think of you, or how they will behave. Just laugh. Laugh over — your failures, your mistakes — of how stupid your assumption were when you thought that action plan or took that path. Laugh it over, it eases the emotions.
Lastly, I would just like to mention my mantra for live, because it compresses all in simple few words:
Dream — Believe — DoDo — Fail — Learn — Do.. & keep repeating.
P.S: In case of any feedback, or any observation, please feel free to respond or reach out to me at Satyaprem@nojoto.com