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Content Distribution Tools #Notes
When you’re creating useful, actionable, epic content, everyone deserves to see it. So how do you get your hard work and effort seen by the largest audience possible?
The 3 Types of Content Distribution Channels
Before we dive into the tools, let’s start with an overview of content distribution. Essentially, when you distribute your content, you do so in three basic channels.
OwnedEarnedPaidOwned media includes the channels that belong to you, where you control the content. This can be your blog, website, email newsletter, and social media profiles.
Earned media involves others sharing your content. This can take the form of social media shares, guest posts, media coverage, and product reviews.
Paid media is the exposure you pay for, be it pay-per-click ads, display ads, social ads, or otherwise.
When viewed in a Venn diagram, you can see that these channels provide a bit of overlap with one another as content distribution can touch on many different channels for the same piece of content.
With this idea framework in mind, let’s look at some tools that help accomplish content distribution in each of the three major distribution channels: owned, earned, and paid.
The 17 Best Tools for Widespread Content Distribution
We’ve found Buffer to be the simplest way to share your content to your social media channels on Twitter, Facebook, Google+, and LinkedIn. You can schedule your posts to publish at ideal times (or let Buffer decide when is best), and you can reshare older content by re-buffering straight from the app dashboard.
A new tool for reposting content from your archives, Edgar helps with evergreen promotion by linking to your social channels and sharing old content at a regular drip.
A complete, beautiful email signature that can contain the typical contact information plus a host of other social media, RSS, and content distribution tidbits. You can show your latest tweet or hook up your RSS feed to show your latest blogpost.
Create an email newsletter full of amazing links (including the content of yours you want to distribute). Goodbits lets you drag-and-drop content from a queue made up of any RSS feed you connect as well as any articles you add via the bookmarklet or browser extension. You can then customize, edit, and send to your contacts, including your MailChimp list and segments.
Speaking of email newsletters, MailChimp is one of the biggest and best (and free) ways to send email to your list of contacts. You can set up automated campaigns that deliver each new post that you write, or you can create campaigns from scratch. MailChimp offers free accounts for those with fewer than 2,000 contacts in their list.
The suite of tools offered by the SumoMe WordPress plugin helps considerably with owned media and earned media. For owned media, SumoMe offers list building tools that include a subscription scroll box, a signup bar, list popup, and incentives/giveaways widget.
In terms of earned media, SumoMe makes it easy for others to share images on your blogposts as well as the posts themselves.
7. OnePress Social Locker
This WordPress plugin allows you to lock a portion of your content behind a social share button so that the content can only be accessed once a user shares to Twitter, Facebook, or Google+.
8. Help a Reporter (HARO)
HARO lets you connect with journalists looking for a source. If you’ve got an expertise or experience in a certain area, you can sign up at HARO and a reporter could get in touch!
9. PR Newswire
Got something newsworthy to share? Consider going the press route. PR Newswire can help with distribution of news, announcements, and events to a variety of sources. If you sign up, a rep from PR Newswire will get in touch directly to authorize your account and help with any press release promotion you need.
Build a list about anything—resources for your niche, articles you love, helpful tools, recommended books, etc. Grab links from around the web (including yours), and publish and share—and even embed—your list so that others can see.
Buzzstream provides a host of services that assist with link building. You can find influencers in your niche who may want to share your content, and you can organize outreach efforts all the way from list building to measuring responses.
12. Boomerang for Gmail
Outreach to fellow bloggers and influencers may require a bit of followup. With Boomerang, you can schedule your emails and automate follow-ups.
Writers, authors, and journalists can create a portfolio at Contently, which can then be viewed and shared by just about anyone—readers, social media users, and even potential employers. The Contently platform helps connect content producers with those in need of content, and the service acts as a great way to distribute your own writing in one consistent place.
Collect content from across the web—blogposts, tweets, and more—and place it into a Storify page. We use Storify for recaps of our Bufferchats on Twitter. The service integrates all types of media from videos to articles and everything in between.
Have you ever come across a series of links at the end of an article? Would it be cool to see your content there? You can sign up for this kind of service at Outbrain, which feeds related/interesting content to pages all over the Internet.
Similar services include Disqus, Taboola, Skyword, and SimpleReach. Contently did a great breakdown of the pros and cons (and costs) of these paid channels, and Powered By Search has a list of great options, too.
16. Facebook sponsored posts
In a similar way to Facebook ads, you can pay to have your page’s posts seen by more users on the network. You can boost any post from your page and target the boost to reach a particular demographic of location, age, gender, or interest.
17. Promoted tweets
Like Facebook sponsored posts, you can get more views on your tweets by paying to promote a tweet to a larger audience. This occurs through the Twitter ads dashboard where you can compose an original tweet to promote or grab one from your stream that you’d like more people to see.
Marriage is a very risky option. Let me explain you the whole thing through a story.
Arrange marriage :
Divya (imaginary name) was married to a guy, named Ravi (imaginary name). In the beginning of their married life, Divya was trying to understand her in laws and also her husband. Even Ravi was very calm nature he was with her in every situation.
But the problem arrived after few years, when their financial condition was not good and Ravi felt alone but his wife Divya stood with him and helped him financially.
Days passed and now Ravi is jobless and eveything is handled by Divya. Everyday she wakes up early and do every household work plus she started doing a job.
She came home late because she was working extra hours, and on the second hand Ravi do nothing at home. He just watch tv and now he was not even trying to solve all the things. He was enjoying being jobless. He didn't felt thankful of his wife.
Days passed and Divya was still doing job to solve all financial problems and simultaneously she was handling her household works.
One day she asked her husband "i am working outside so you should atleast help me at home".
Then suddenly Ravi shouted and blamed her for wanting him to do useless household work.
I only want to indicate the truth through this , that if one is working hard to maintain relationship than other doesn't even value it. A relationship is a mutual ship in which both the person should contribute equally.
(Now another story)
Kunal (imaginary name) was married to Payal(imaginary name). Both were deeply in love with each other so they decided to stay together forever.
So the twist occurs here when Kunal was so busy in his business that he was not giving time to his wife.
Payal was very understanding but sometimes her patience gets out of control and she argue with Kunal.Then everytime kunal say sorry.
As the time was passing, payal was also going far from him.
And one day she decided for divorce.
Kunal was shocked about divorce, he apologised her but nothing worked,
because she started liking someone else when his husband was busy.
And finally they both were divorced.
So my perspective of telling two different stories of two different types of marriages is that it does not matter whether you are arranged or loved. Matter here is, if two people want to stay together forever then one of them has to compromise.
And why one should compromise when the other person is not even understanding the problem.
And according to me it is very dangerous option to get married because compromise could be one time
but marriage wants compromise every day, which is not good.
Is getting married good only because of fear of being alone. But what's the use of that partner with whom your heart is filled with tears and you get frustrated of everyday issues.
Ya i know life goes in zig zag motion so we should accept the reality that marriage is important in indian society and after marriage issues are part of life.
As,life will remain same if we will not select the option of marriage then why moving in zig zag motion for others, we can taste the tastes of life alone also.
In short 😀 Don't get married 😂
You don’t have to get married
’I’m not a big fan of marriage
I think marriage takes really talented dreamers and creative beings that are capable of creating real change and puts them inside this widely accepted institution of marriage, where they will then spend most of their time, emotions, magic, and valuable energy trying to be “good“ citizens and live up to the impossible ”perfect marriage/perfect family“ illusion that has been so successfully placed in our heads. Marriage also has the potential to produce a lethal feeling that we now have ownership of another soul because they said “I do,” gave us a ring and signed a contract saying they would not leave us (do you ever stop to look at how crazy it all is?).
One of the greatest deceptions we can fall victim to is the lie that we should need someone else in our life in order to be complete.
We are set up waiting for Mr. or Mrs. right to come along so that we can begin our life and be truly happy
I’ve been with the same man for 15 years and we still really, really like each other. I think that has a lot to do with the fact that we each stand alone, beautiful, creating light, both working toward helping each other reach our individual goals. We are so incredibly different, but neither of us is fighting to change the other. We have grown to respect and appreciate each other as we are. We don’t need one another. We enjoy each other, but we don’t need each other... there’s a big difference. The most unromantic line in the world is ”you complete me" — it literally makes me want to scream when I hear it at weddings. I want to complete myself.
Spin solo until you are in perfect harmony with source and are able to create magic alone. Then you can, if you choose, attract someone who can spin along side you. The result is two beautiful souls who are spinning separately, but in perfect harmony... that’s where magic happens!
What about children?
I don’t believe we were all meant to have children and the pressure created by our culture to have a family is RIDICULOUS! That being said, once the decision to have children is made or made for you, then yes, it’s beneficial for their sake to find a mate willing to help you give them the best life possible. That doesn’t mean you both live in the same house, but you are committed to working together peacefully to make sure the children are given the support they need to grow into healthy, confident and emotionally stable members of society.
If you do get married, because that’s what you want... WONDERFUL! Just make sure to keep your expectations realistic and be open and honest about how you’re feeling. It’s unhealthy for anyone to be in a long term relationship where they feel trapped and miserable. It’s also why we have so much trauma related to relationships in our life that didn’t last... mother/father, first love, etc. because we had this fairy tale image of what love looks like and when it turned out different we were crushed.
Don’t marry your soul mate
Billy is a good friend (the best, really). He’s the man that thinks I’m wonderful, amazing and incredibly gorgeous. He’s all in and ready to help and support me and this unit in anyway he can. He’s the most incredible father and team-mate. We are perfect for each other in so many ways. We bring out the best in each other almost always. We don’t need or cling to each other and are able to stand alone even though we’d prefer to stand together. This relationship is easy and gets shit done. Billy is sweet, patient... downright wonderful and I love him, but he’s not my soul mate in some kind of mystical, ancient bond, finish your sentences kind of way. We are together in a perfectly unique union that has a purpose completely unique to itself.
What is a soul mate? Is there such a thing? Each of us will answer these questions differently depending on your belief system. I personally believe soul mates are people we’ve been connected to since the beginning of time. People that weave in and out of this massive interconnected web that is a collection of our many lives. Souls matched perfectly with ours to help us grow. Our soul mate or mates aren’t always meant to be our lovers. I think this is really important for all of us to understand. As a culture we seem to struggle with understanding deep relationships that aren’t sexual or unions that aren’t romantic, but have a greater purpose. Any deep connection sensed between two people is meant to become romantic, right? No. There are all kinds of connections in this wild life.
I believe soul mates exist and they will show up in each life when you need them. They come to push you, challenge you, wake you up and push you forward. Honestly, you’re probably better off not marrying that person, because then you’ll get caught up in creating the ideal marriage (WHATEVER THE HELL THAT EVEN IS) and forget why your souls were put together from the beginning. You’ll all too easily forget that your job is to help each other evolve as quickly as possible not torture each other into this bizarre role we’ve created that a husband and wife ought to play. Because who knows what that looks like for each of us. Lord knows we’ve all experienced interesting versions of those characters.
It’s this idea that one person is supposed to meet all of our needs that sets us up for heartache and disappointment. Instead, why don’t we look first at what it is we would like our relationship with another human to create or accomplish. Then believe that the universe will send us a perfect match for that goal. If you just want to have great sex and travel around the world then you will call forth a completely different soul than if you want to raise a family. If you aren’t sure, just trust me on this one. Knowing exactly what we want is the first step to being able to create the most magical union ever.
Listen, I’m not an expert, and I certainly haven’t figured it all out. I do know one thing for certain though, and that is the reality that what we are doing is working. How many happy couples do you know? Okay. How many do you know that have been together longer than a few years and have kids? Not just comfortable, but truly happy. It makes you wonder if we have it all wrong. We are all searching for that crazy, wild, intense love of our life to match up with and stay with that person at all costs till death do us part. Maybe, just maybe, we should be looking for something completely and totally different.
Let’s rewrite the norm.
Let’s hack parenting, love, partnerships, friendships, connections, soul mate unions, LIFE, and marriage as we know it and create what works, what feels right to our soul without being afraid of upsetting the norm.
Because in case no one has told you, normal is WAY overrated.