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Content Distribution Tools #Notes
When you’re creating useful, actionable, epic content, everyone deserves to see it. So how do you get your hard work and effort seen by the largest audience possible?
The 3 Types of Content Distribution Channels
Before we dive into the tools, let’s start with an overview of content distribution. Essentially, when you distribute your content, you do so in three basic channels.
OwnedEarnedPaidOwned media includes the channels that belong to you, where you control the content. This can be your blog, website, email newsletter, and social media profiles.
Earned media involves others sharing your content. This can take the form of social media shares, guest posts, media coverage, and product reviews.
Paid media is the exposure you pay for, be it pay-per-click ads, display ads, social ads, or otherwise.
When viewed in a Venn diagram, you can see that these channels provide a bit of overlap with one another as content distribution can touch on many different channels for the same piece of content.
With this idea framework in mind, let’s look at some tools that help accomplish content distribution in each of the three major distribution channels: owned, earned, and paid.
The 17 Best Tools for Widespread Content Distribution
We’ve found Buffer to be the simplest way to share your content to your social media channels on Twitter, Facebook, Google+, and LinkedIn. You can schedule your posts to publish at ideal times (or let Buffer decide when is best), and you can reshare older content by re-buffering straight from the app dashboard.
A new tool for reposting content from your archives, Edgar helps with evergreen promotion by linking to your social channels and sharing old content at a regular drip.
A complete, beautiful email signature that can contain the typical contact information plus a host of other social media, RSS, and content distribution tidbits. You can show your latest tweet or hook up your RSS feed to show your latest blogpost.
Create an email newsletter full of amazing links (including the content of yours you want to distribute). Goodbits lets you drag-and-drop content from a queue made up of any RSS feed you connect as well as any articles you add via the bookmarklet or browser extension. You can then customize, edit, and send to your contacts, including your MailChimp list and segments.
Speaking of email newsletters, MailChimp is one of the biggest and best (and free) ways to send email to your list of contacts. You can set up automated campaigns that deliver each new post that you write, or you can create campaigns from scratch. MailChimp offers free accounts for those with fewer than 2,000 contacts in their list.
The suite of tools offered by the SumoMe WordPress plugin helps considerably with owned media and earned media. For owned media, SumoMe offers list building tools that include a subscription scroll box, a signup bar, list popup, and incentives/giveaways widget.
In terms of earned media, SumoMe makes it easy for others to share images on your blogposts as well as the posts themselves.
7. OnePress Social Locker
This WordPress plugin allows you to lock a portion of your content behind a social share button so that the content can only be accessed once a user shares to Twitter, Facebook, or Google+.
8. Help a Reporter (HARO)
HARO lets you connect with journalists looking for a source. If you’ve got an expertise or experience in a certain area, you can sign up at HARO and a reporter could get in touch!
9. PR Newswire
Got something newsworthy to share? Consider going the press route. PR Newswire can help with distribution of news, announcements, and events to a variety of sources. If you sign up, a rep from PR Newswire will get in touch directly to authorize your account and help with any press release promotion you need.
Build a list about anything—resources for your niche, articles you love, helpful tools, recommended books, etc. Grab links from around the web (including yours), and publish and share—and even embed—your list so that others can see.
Buzzstream provides a host of services that assist with link building. You can find influencers in your niche who may want to share your content, and you can organize outreach efforts all the way from list building to measuring responses.
12. Boomerang for Gmail
Outreach to fellow bloggers and influencers may require a bit of followup. With Boomerang, you can schedule your emails and automate follow-ups.
Writers, authors, and journalists can create a portfolio at Contently, which can then be viewed and shared by just about anyone—readers, social media users, and even potential employers. The Contently platform helps connect content producers with those in need of content, and the service acts as a great way to distribute your own writing in one consistent place.
Collect content from across the web—blogposts, tweets, and more—and place it into a Storify page. We use Storify for recaps of our Bufferchats on Twitter. The service integrates all types of media from videos to articles and everything in between.
Have you ever come across a series of links at the end of an article? Would it be cool to see your content there? You can sign up for this kind of service at Outbrain, which feeds related/interesting content to pages all over the Internet.
Similar services include Disqus, Taboola, Skyword, and SimpleReach. Contently did a great breakdown of the pros and cons (and costs) of these paid channels, and Powered By Search has a list of great options, too.
16. Facebook sponsored posts
In a similar way to Facebook ads, you can pay to have your page’s posts seen by more users on the network. You can boost any post from your page and target the boost to reach a particular demographic of location, age, gender, or interest.
17. Promoted tweets
Like Facebook sponsored posts, you can get more views on your tweets by paying to promote a tweet to a larger audience. This occurs through the Twitter ads dashboard where you can compose an original tweet to promote or grab one from your stream that you’d like more people to see.
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Most Indians recognise 26 January as Republic Day, but not many are aware that on 26 January 1930, exactly 20 years before India became a republic, the Indian National Congress in an electrifying resolution declared Purna Swaraj — complete freedom from the British Raj. From then on, it was a question of when — not if —India would become free.
By 1920 Indian nationalist leaders were convinced that contrary to what the British government had promised during World War 1, few, if any, of their demands would be met. The Jallianwala Bagh massacre, the disturbances in Punjab and the Rowlatt Act (which indefinitely extended ‘emergency measures’ enacted by the government during the war) added to the sense of gloom. The British failure to heed the grievances of the leaders of the Khilafat movement over the disintegration of the Turkish Empire alienated a large section of Indian Muslims. All this culminated in the non-cooperation movement that was launched on 1 August 1920. The Khilafat movement, which Mahatma Gandhi endorsed, ran parallel to the non-cooperation movement.
‘Non-cooperation’ was a call to Indians to surrender all titles and government posts, boycott functions of the British government and shun foreign articles. It also stressed on developing small scale industries, using swadeshi articles and maintaining communal harmony.
Gandhi called off the non-cooperation movement after a mob in Chauri Chaura set a police station on fire, killing 22 people. As the first mass movement of its kind in India, it led to tangible gains. In their book India’s Struggle for Independence Bipan Chandra and other historians write: “After non-cooperation, the charge of representing a ‘microscopic minority,’ made by the Viceroy, Dufferin, in 1888, could never again be hurled at the Indian National Congress. Its reach among many sections of Indian peasants, workers, artisans, shopkeepers, traders, professionals, white-collar employees, had been demonstrated…The capacity of the ‘poor dumb millions’ of India to take part in modern nationalist politics was also demonstrated.”
Gandhi was arrested in March 1922. He was released from jail in February 1924 on health grounds. Meanwhile, there was a split in the Congress ranks, with a section calling themselves ‘Swarajists’ in favour of working with the councils instead of boycotting them. The most important Swarajists were C.R. Das and Motilal Nehru. Gandhi intervened between the two sides and brought about a rapprochement, agreeing that the Swarajist Party would work in the legislatures on behalf of the Congress.
Motilal Nehru called for the framing of a new Constitution to transfer real power to India in the first session of the central legislative assembly. The demand was passed. There were other moral victories for the Swarajists. The government faced severe criticism for its repression of dissent. C.R. Das said: “Repression is a process in the consolidating of arbitrary power — and I condemn the violence of the government for repression is the most violent form of violence…”
However, as the 1920s progressed, the nationalist movement seemed a little confused and lacking in coherence. Ironically, it was the British who provided a spark which re-ignited a nationwide struggle. This was the infamous Simon Commission, which was set up ostensibly to discuss further reforms for India, but without a single Indian on board. The backlash was immediate. In January 1928 Gandhi wrote in Young India: “The act of appointment (of the Simon Commission) needs for an answer, not speeches, however heroic they may be, not declarations, however brave they may be, but corresponding action…”
As soon as the Commission arrived in Bombay on 3 February 1928, it was met by protestors carrying black flags. Protests spread to major Indian cities, with the Congress at the forefront of the opposition. In one such protest in Lahore, the senior Congress leader Lala Lajpat Rai was severely injured in a brutal police lathi-charge and
The Secret to Happiness Is 10 Specific Behaviors
Despite happiness being a primary human motivation, only one in three Americans say they’re very happy.
Several years ago in an interview with Conan O’Brien, Louis C. K. tells of flying on a newly equipped Wi-Fi airplane. He was amazed by the new technology. Until, during the flight, the Wi-Fi went down. Immediately, the man next to him became extremely upset. “As though the world owes this man something he only knew existed 10 seconds ago.”
Louis C. K. continues by describing people’s absurd frustrations with flying in general. People complain about it all the time “It was the worst day of my life! It took 20 minutes to board! We had to sit on the runway for 40 minutes!”
We hear complaints like these all the time. As if we’ve forgotten how incredible it is that humans can fly at all.
How are we so quick to take for granted the remarkable things going on in life?
Why is it so easy to complain?
Why do we focus on the negative?
Everything is amazing and nobody is happy.
However, happiness can easily be achieved even without the brilliant advances in the world.
Rather than being reactive to what’s going on around us, happy people take control of their lives and emotions. If you are unhappy with your life, who or what else can you blame than yourself? And if you can blame someone or something else, how is blame going to make your life any better?
Bad stuff happens to everyone. But life isn’t about what happens to you. It’s about how you proactively respond.
The following 10 behaviors, if applied, will change your life. Let me be clear, if you do these things, you will be an incredibly happy person.
1. Let Go Of The Need For Specific Outcomes
Not everything in life goes exactly how we plan. There are setbacks. Stuff happens. We mess up. Over-obsessing and basing happiness on specific outcomes leads to misery. Jeremy Piven, the famous actor, was recently interviewed by Success Magazine. During the interview, he mentioned that, as an actor, the only way to work is to go out and audition for specific roles.The challenge most actors/actresses face is that they get in their own way. It doesn’t matter how much homework they’ve done. If they’re too tied to a specific result, they can’t be present in the moment. They can’t truly perform their art. They come off as desperate. They get in their own way. Their performance isn’t what it could have been.Jeremy said that when he quit worrying about a specific result, he was able to be present during his auditions. He was able to be completely who he wanted to be. He wasn’t trying to be what he thought others wanted him to be. He performed his art.If he didn’t get the gig, either they didn’t get it or it just wasn’t the right fit. So he moves on to the next. In this way, he’s able to get the jobs he’s supposed to have. He’s not just trying to get anything he can get.
2. Define Your Own Success And Happiness
“Be everything to everybody and you’ll be nothing for yourself.” — John Rushton
No two human beings are the same. So why should we have one standard of success? Seeking society’s standard of success is an endless rat-race. There will always be someone better than you. You’ll never have the time to do everything.Instead, you recognize that every decision has opportunity cost. When you choose one thing, you simultaneously don’t choose several others. And that’s okay. Actually, it’s beautiful because we get to choose our ultimate ideal. We must define success, wealth, and happiness in our own terms because if we don’t, society will for us — and we will always fall short. We’ll always be left wanting. We’ll always be stuck comparing ourselves and competing with other people. Our lives will be an endless race for the next best thing. We’ll never experience contentment.
3. Commit 100 Percent To The Things That Make You Happy
“Many of us have convinced ourselves that we are able to break our own personal rules “just this once.” In our minds, we can justify these small choices. None of those things, when they first happen, feels like a life-changing decision. The marginal costs are almost always low. But each of those decisions can roll up into a much bigger picture, turning you into the kind of person you never wanted to be.” — Clayton Christensen
People are really good at self-sabotage. We consistently behave in ways that contradict our goals and ideals. This is incongruence. As Mahatma Gandhi has said, “Happiness is when what you think, what you say, and what you do are in harmony.” The smaller the gap between what you should do, and what you actually do — the happier you will be.
Hence, Clayton Christensen says 100 percent commitment is easier than 98 percent commitment. When you fully commit to something, the decision has been made. Consequently, regarding that thing, all future decisions have been made.
Unless you’re committed 100 percent, you will always be a victim to external circumstances. By relying on willpower, you’ll crumble more often than you think. Research has found that people over-inflate their own performance. Chances are, you probably think you’re doing better at your resolves than you really are.
But once you’re 100 percent committed, you no longer need to rely on willpower. Your decision has already been made regardless of the circumstances. Saying “No” to anything outside our highest ideals becomes extremely easy. This is living proactively rather than reactively.
4. Be Grateful For What You Already Have
“Both abundance and lack [of abundance] exist simultaneously in our lives, as parallel realities. It is always our conscious choice which secret garden we will tend … when we choose not to focus on what is missing from our lives but are grateful for the abundance that’s present — love, health, family, friends, work, the joys of nature, and personal pursuits that bring us [happiness] — the wasteland of illusion falls away and we experience heaven on earth.” — Sarah Ban Breathnach
Happiness is as simple as gratitude. Psychological research has found that people who practice gratitude consistently report a host of benefits:
Stronger immune systems, Less bothered by aches and pains, Lower blood pressure, Exercise more and take better care of their health, Sleep longer and feel more refreshed upon waking
Higher levels of positive emotions, More alert, alive, and awake, More joy and pleasure, More optimism and happinessSocial
More helpful, generous, and compassionate, More forgiving, More outgoing, Feel less lonely and isolatedDespite these benefits, most people ungratefully focus on what they don’t have. As a culture, we have become wasteful and undisciplined consumers. The grass is always greener on the other side. A constant pursuit of having more of the newest and best.
How could you possibly find happiness when you relentlessly want more and never find properly appreciate what you have?
It’s time for you to learn how to be more grateful. Your happiness depends on it.
5. Say “I Love You” More
This may be strange, but if you tell your friends and family you love them, they’ll be blown away. I once knew a Polynesian missionary who told everyone he loved them. It was clear he was sincere.I asked him why he did it. What he told me changed my life. “When I tell people I love them, it not only changes them, but it changes me. Simply by saying the words, I feel more love for that person. I’ve been telling people all around me I love them. They feel treasured by me. Those who know me have come to expect it. When I forget to say it, they miss it.”Said author Harriet Beecher Stowe, “The bitterest tears shed over graves are for words left unsaid and deeds left undone.”As my wife, Lauren, tells our children daily, “The secret to happiness is to make everyone around you happy.” By default, you will get the satisfaction of bringing joy to others and their positive energy will come back to you.
6. Have Hobbies Directed Toward Your Dreams
Most people’s hobbies are just hobbies. And that’s okay. It’s good to have an escape from reality. However, research has found that a person can experience leisure in anything. Your work can become your leisure — where it literally rejuvenates you.When I decided where I wanted my life to go, my life vision, I consciously chose hobbies that would best get me there. Some of these hobbies include exercise, reading, writing, journaling, having deep and meaningful conversations, and being in nature. These hobbies refresh and rejuvenate me while simultaneously pushing me toward my dreams.
7. Don’t Wait Til Tomorrow For What You Can Do Today
“When I was around thirteen and my brother ten, Father had promised to take us to the circus. But at lunchtime there was a phone call; some urgent business required his attention downtown. We braced ourselves for disappointment. Then we heard him say [into the phone], ‘No, I won’t be down. It’ll have to wait.’“When he came back to the table, Mother smiled. ‘The circus keeps coming back, you know,’ [she said.]“‘I know,’ said Father. ‘But childhood doesn’t.’” — Arthur GordonHappiness comes from embracing the now. Not letting those moments pass you by. Greg McKeown, author of Essentialism, tells of the story of missing his child being born to be at an “important meeting.” He thought the potential client would be impressed with his commitment to work. Instead, they saw his decision to miss such a monumental moment as a flaw in character. That moment was a turning point for Greg. In fact, it spurred him to change everything about his life. He now removes everything from his life that is not vital and essential.Nothing in life is permanent. Kids grow up. Friends move away. Our loved ones pass on from this life. Let’s live in the present and appreciate the most important things in our lives before it’s too late.
8. Do Something Every Day That Terrifies You
Happy people step out of their comfort zone. You can’t grow if you don’t challenge yourself. And growth is a requirement of happiness. If you’re not growing, you’re slowly decaying and dying.
Elevated risk makes you feel more alive and puts you in a state of flow — which is an optimal conscious state where you feel and perform at your highest level. You become completely absorbed in what you’re doing — pure presence.
When you do things way outside your comfort zone, you naturally raise your conscious level. When you do things that involve high risk, and high probability of failure, you are forced to think differently than you normally do. You are forced to be creative and innovative.
Sadly, most people play life small, safe, and easy. The goals they pursue are logical. There is little element of risk and little requirement for faith.
Consequently, you should take bigger risks in your life. Do things that make you feel alive and activate flow. Of course, with this will come more failures. But if you’re not failing, you’re not growing. Rather than experiencing apathy in life, you’ll experience more of a roller-coaster of emotions. We can never appreciate joy if we’ve never felt sorrow. The more pain and fear we feel, the more we can comprehend and appreciate joy and happiness.
9. Put “The Important” Before “The Urgent”
Stephen Covey says that most people spend their time on urgent but unimportant things. We wake up and immediately check our email. Thus, we put our lives on reactive, rather than proactive mode. After all, email is simply a database of other people’s agendas.
Instead, happy people always put the important stuff first. Not only important, but important and non-urgent. The important stuff includes exercise, reading good books, setting goals, writing in your journal, and spending time with those you love. None of these things are urgent. We could easily put these things off until tomorrow — which is ultimately never. The most happy and successful people in the world spend most of their time on the important.
One of my favorite non-urgent yet important things is my morning routine. I wake up several hours before I start my work day. I meditate and pray to put myself in a space of gratitude and abundance. Then I get my body moving with exercise or yard work. I eat healthy food, read my long-term goals, listen to uplifting content, and do at least one thing to move me toward my goals.
10. Forgo The Good To Pursue The Best
A lot of things in life are good, even great. That doesn’t mean we should do them. In Good to Great, Jim Collins says that once-in-a-lifetime opportunities come up every day. Most people take any great opportunity that comes their way, even if it’s not in alignment with their life vision. Consequently, most people’s lives are moving in a thousand different directions. They aren’t able to consciously move forward in a singular direction.
On the other hand, happy people say no to even amazing opportunities. They will not sacrifice freedom for security. They will not get derailed by distractions — even sexy and attractive distractions.
Very few things in life are best. You can only determine what’s best for you once you know where you want your life to go. Be careful not to continuously engage in good activities and miss the best ones.
Happy people live in the present. They don’t miss the moments that matter most. They are incredibly grateful for all they have. They focus their lives on the important and essential. They forgo the many good opportunities in order to focus on the few best ones.
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