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2015 - Internet Trends Report (3.5 Million Views & Counting)
KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses.
We are re-imagining more and more aspects of our daily lives, as mobile users and entrepreneurs continue to push innovation and creative output across new online platforms. User-generated / curated / shared content continues to rise, ranging from pins on Pinterest to videos on Snapchat and Facebook. Business processes continue to be re-imagined, led by companies aiming to make data more useful and services more efficient. Demographic shifts are helping to accelerate technology changes. Millennials are now the largest generation in the workforce and their work / life expectations differ from previous generations. As connectivity and commerce continue to rise, we have witnessed broad impacts on consumer expectations, which in turn can alter work for many, to a form of work that can be flexible and supplemental. Looking internationally, Chinese Internet leaders continue to innovate, while India is on-track to become the second-largest Internet market in the world.Link to the report: Internet Trends Report
What startups can learn from Myntra’s U-turn
Last year, Myntra, one of India’s largest online fashion stores, took the audacious decision to shut down its website and become an app-only store. The rationale given was to provide better user experience. While some of its customers protested, Myntra stuck to its decision. Myntra’s parent company, Flipkart, followed suit by turning off its mobile website too.
About nine months later, both Myntra and Flipkart have re-opened their mobile websites, first Flipkart and then Myntra. On June 1st, Myntra will re-launchits desktop site. The reasons mentioned by Myntra include: providing multi-channel access, the need for larger screens for categories like home furnishing, and sizeable desktop traffic.
I have a theory on Myntra’s original hypothesis and why it may not have worked out.
On the Internet, most shopping journeys start with a Google search. The reasons are manifold. Google has earned users’ trust for locating precisely what they are looking for, sometimes even with ambiguous search queries. And for nearly all queries, Google generates the most relevant ads. For shopping related searches, Google has a modified ad format that shows the picture of the product, its price, and any offers by the given retailer. In short, Google helps users to make better decisions.
Users have come to rely on Google so much that instead of visiting a particular website directly, they just type in the company’s name on Google and expect it to give them a link to the website. This phenomenon is so widespread that brand owners pay Google to show their ads for their own brand name searches. Even the mighty web companies like Amazon pay the Google Tax for searches of its brand, as shown in the screen capture below.
In the e-commerce competition that started earlier this decade, Myntra quickly rose to become India’s biggest online shopping destination for apparel and fashion products. Google awarded its popularity by giving Myntra a high ranking in the listing for organic searches and thus more free traffic for Myntra, making it even more popular.
Myntra received tons of traffic from Google for highly competitive and commercial search queries. Google’s ads were also effective in driving users to Myntra with high purchase intention. But when Myntra made the fatal decision to switch off its website, it effectively shut down this source of high quality and, mostly, free traffic to its site. Myntra’s bet, probably, was that it had enough mind share and trust of Indian customers that they will remember Myntraas the first destination for fashion products. So no more Google Tax! Myntra probably intended to force shoppers to make a choice –Myntra versus other shopping sites. Inadvertently, however, they forced users to make a choice between Google and Myntra.
A year ago, in May 2015, Google announced that its search traffic on mobile had surpassed desktop traffic. In India, the same inflection point may have been reached earlier, given the country’s relatively low penetration of desktops as compared to mobile.
During its first quarter results, Google announced that the paid clicks in Q1 2016 were 29% higher than in Q1 2015.In other words, Google’s search engine continues to see its usage growing significantly from an already very high base. Just to give you a sense of Google’s prowess, in August 2012, Google was performing 100 billion searches per month. No new data about search volume has been published but if you look at Google’s fabulous paid-click growth rates since then, it is safe to say that they have easily doubled that number.
Google’s mobile operating system, Android, has over a billion users worldwide. The default search application on Android-powered mobile phones is, well, obviously, Google. In India, Android has over 90% market share of smartphone operating systems.
Google continued to send traffic to Myntra even when its website was shut off. This was due to the good karma that Myntra had earned since its inception. Users searched for products on Google, clicked on Myntra’s organic result, and then immediately hit the back button when users saw a note asking them to download the app instead of finding the product that they were looking for. In web analytics parlance, this is called a ‘bounce’. As the number of users bouncing from Myntra’s website went up, Google started demoting that result. Gradually, it stops sending traffic altogether to Myntra.
From April 2015, Google publicly stated that its search-ranking algorithm would start giving importance to mobile-friendliness– a decision termed as “Mobilegeddon” in the search community. In March 2016, Google announced that itwas going to place even more importance on sites being mobile friendly. Given that Google still doesn’t have a separate index for mobile, according to the experts, it seems that there is a technical challenge to have a site only for one device and not for others. And how do you classify ‘tablets’, which are another class of devices altogether?
Here we are. Google has a massive search market share, which is growing at a breathtaking pace. Users go to Google with muscle memory, whenever they want something. And Myntra isn’t present there. It’s entirely possible that the core audience of Myntra open its app whenever they think about fashion. But, on the flip side, there is a huge population that has never purchased anything online yet and coming online for the first time. For those users, Myntra practically doesn’t exist, unless they have seen its ads on TV or in print.
Google is ready to hand over all the fashion-related traffic, worth hundreds of crores of rupees annually, to Myntra. For free. All Google asks is that Myntra have a website. And so Myntra is doing just that.
So what can startups learn from Myntra’s blunder?
First, pay the Google Tax!Second, it is important to have both a website and an app for your e-commerce enabled store.Third, ensure that your desktop site is friendly for all devices to earn Google’s favour.Myntra had to learn the above lessons the hard way and probably lost countless millions. Don’t make the same mistake!
5 WTF snaps from the Comedy Animal Photo Awards
The Comedy Wildlife Photography Awards (yes, that's a thing) are back once again, showcasing candid shots of the funniest critters on the World Wild Web.
So good are some of these snaps, it's almost as if the animals knew the brief. From peekaboo eagles to ballet-dancing ants, and friendly polar bears to snowball-flinging monkeys, the most comedic scenes from the animal kingdom are all here.
Kick-started last year to help raise cash and awareness for conservation efforts in a lighthearted way, you can enjoy a handful of 2016's funniest shots below before heading over to the CWPA website to LOL at the rest of the entries
Is it a bird? Is it a plane? No, it's a 'peli-can't catch a fish to save his life'
*Plays 'The Great Escape' theme tune* © Nicolas De Vaulx/Comedy Wildlife Photo 2016
That feeling when you forgot something important
"Shit. Did I leave the iron on?" © Barb D'Arpino/Comedy Wildlife Photo 2016
Oh yeah. Laugh it up
"You want a funny photo? Owl handle it." © Edward Kopeschny/Comedy Wildlife Photo 2016
Who needs hand-eye coordination anyway?
"Oh yeah, this is awkward for you, huh?" - fish © Rob Kroenert/Comedy Wildlife Photo 2016
That's a bad day in the office
"Hey, Dave, I'm taking the rest of the day off." © Tom Stables/Comedy Wildlife Photo 2016
Check out the rest of the entries to this year's competition right here.
Our struggles determine our successes
Everybody wants what feels good. Everyone wants to live a carefree, happy and easy life, to fall in love and have amazing sex and relationships, to look perfect and make money and be popular and well-respected and admired and a total baller to the point that people part like the Red Sea when you walk into the room.Everyone would like that—it’s easy to like that.If I ask you, “What do you want out of life?” and you say something like, “I want to be happy and have a great family and a job I like,” it’s so ubiquitous that it doesn’t even mean anything.A more interesting question, a question that perhaps you’ve never considered before, is what pain do you want in your life? What are you willing to struggle for? Because that seems to be a greater determinant of how our lives turn out.Everybody wants to have an amazing job and financial independence—but not everyone wants to suffer through 60-hour work weeks, long commutes, obnoxious paperwork, to navigate arbitrary corporate hierarchies and the blasé confines of an infinite cubicle hell. People want to be rich without the risk, without the sacrifice, without the delayed gratification necessary to accumulate wealth.Everybody wants to have great sex and an awesome relationship—but not everyone is willing to go through the tough conversations, the awkward silences, the hurt feelings and the emotional psychodrama to get there. And so they settle. They settle and wonder “What if?” for years and years and until the question morphs from “What if?” into “Was that it?” And when the lawyers go home and the alimony check is in the mail they say, “What was that for?” if not for their lowered standards and expectations 20 years prior, then what for?Because happiness requires struggle. The positive is the side effect of handling the negative. You can only avoid negative experiences for so long before they come roaring back to life.
At the core of all human behaviour, our needs are more or less similar. Positive experience is easy to handle. It’s negative experience that we all, by definition, struggle with. Therefore, what we get out of life is not determined by the good feelings we desire but by what bad feelings we’re willing and able to sustain to get us to those good feelings.
People want an amazing physique. But you don’t end up with one unless you legitimately appreciate the pain and physical stress that comes with living inside a gym for hour upon hour, unless you love calculating and calibrating the food you eat, planning your life out in tiny plate-sized portions.People want to start their own business or become financially independent. But you don’t end up a successful entrepreneur unless you find a way to appreciate the risk, the uncertainty, the repeated failures, and working insane hours on something you have no idea whether will be successful or not.People want a partner, a spouse. But you don’t end up attracting someone amazing without appreciating the emotional turbulence that comes with weathering rejections, building the sexual tension that never gets released, and staring blankly at a phone that never rings. It’s part of the game of love. You can’t win if you don’t play.What determines your success isn’t “What do you want to enjoy?” The question is, “What pain do you want to sustain?” The quality of your life is not determined by the quality of your positive experiences but the quality of your negative experiences. And to get good at dealing with negative experiences is to get good at dealing with life.
There’s a lot of crappy advice out there that says, “You’ve just got to want it enough!”Everybody wants something. And everybody wants something enough. They just aren’t aware of what it is they want, or rather, what they want “enough.”Because if you want the benefits of something in life, you have to also want the costs. If you want the beach body, you have to want the sweat, the soreness, the early mornings, and the hunger pangs. If you want the yacht, you have to also want the late nights, the risky business moves, and the possibility of pissing off a person or ten thousand.If you find yourself wanting something month after month, year after year, yet nothing happens and you never come any closer to it, then maybe what you actually want is a fantasy, an idealization, an image and a false promise. Maybe what you want isn’t what you want, you just enjoy wanting. Maybe you don’t actually want it at all.Sometimes I ask people, “How do you choose to suffer?” These people tilt their heads and look at me like I have twelve noses. But I ask because that tells me far more about you than your desires and fantasies. Because you have to choose something. You can’t have a pain-free life. It can’t all be roses and unicorns. And ultimately that’s the hard question that matters. Pleasure is an easy question. And pretty much all of us have similar answers. The more interesting question is the pain. What is the pain that you want to sustain?That answer will actually get you somewhere. It’s the question that can change your life. It’s what makes me me and you you. It’s what defines us and separates us and ultimately brings us together.For most of my adolescence and young adulthood, I fantasized about being a musician — a rock star, in particular. Any badass guitar song I heard, I would always close my eyes and envision myself up on stage playing it to the screams of the crowd, people absolutely losing their minds to my sweet finger-noodling. This fantasy could keep me occupied for hours on end. The fantasizing continued up through college, even after I dropped out of music school and stopped playing seriously. But even then it was never a question of if I’d ever be up playing in front of screaming crowds, but when. I was biding my time before I could invest the proper amount of time and effort into getting out there and making it work. First, I needed to finish school. Then, I needed to make money. Then, I needed to find the time. Then … and then nothing.Despite fantasizing about this for over half of my life, the reality never came. And it took me a long time and a lot of negative experiences to finally figure out why: I didn’t actually want it.I was in love with the result—the image of me on stage, people cheering, me rocking out, pouring my heart into what I’m playing—but I wasn’t in love with the process. And because of that, I failed at it. Repeatedly. Hell, I didn’t even try hard enough to fail at it. I hardly tried at all.The daily drudgery of practicing, the logistics of finding a group and rehearsing, the pain of finding gigs and actually getting people to show up and give a shit. The broken strings, the blown tube amp, hauling 40 pounds of gear to and from rehearsals with no car. It’s a mountain of a dream and a mile-high climb to the top. And what it took me a long time to discover is that I didn’t like to climb much. I just liked to imagine the top.Our culture would tell me that I’ve somehow failed myself, that I’m a quitter or a loser. Self-help would say that I either wasn’t courageous enough, determined enough or I didn’t believe in myself enough. The entrepreneurial/start-up crowd would tell me that I chickened out on my dream and gave in to my conventional social conditioning. I’d be told to do affirmations or join a mastermind group or manifest or something.But the truth is far less interesting than that: I thought I wanted something, but it turns out I didn’t. End of story.I wanted the reward and not the struggle. I wanted the result and not the process. I was in love not with the fight but only the victory. And life doesn’t work that way.
Who you are is defined by the values you are willing to struggle for. People who enjoy the struggles of a gym are the ones who get in good shape. People who enjoy long workweeks and the politics of the corporate ladder are the ones who move up it. People who enjoy the stresses and uncertainty of the starving artist lifestyle are ultimately the ones who live it and make it.This is not a call for willpower or “grit.” This is not another admonishment of “no pain, no gain.”This is the most simple and basic component of life: Our struggles determine our successes.
So choose your struggles wisely, my friend.
This post originally appeared on MarkManson.net. Follow @iammarkmanson on Twitter
BAHUBALI - One of the Best Indian Movie Product!
So, 14th July 2015 @ 10:20 pm, after full day's work and a beer, I went to watch Bahubali.
Perception before the movie: Actually, I didn't saw the trailer of the movie, and because a friend booked it, I went to see it. The only few things I saw about the movie was that it has done huge amount of business in few days, so what? Sallu Bhai's Movies does.. SRK's typical romantic movies does.. Aamir PK did..
I though, I will sit relax and if I feel sleepy I will go off to sleep.
Perception during the movie: When movie started, there were little illogical scenes of how a guy climbs on a huge mountain basis a mask, which to the hero's imagination is a awesome Hot Girl.
Moreover, almost 20 people left when the first love song came and the Hero was ripping Heroine and doing some mad romantic illogical steps. I stayed calm, even when my friend said "Ghar Chale Kya ? Sab Log ja rahe h". But till that time also, there quite a few scenes where the story grips you and makes you think, Bhai Waah!
As the movie progressed, it became so much engaging and entertaining that you can't take a susu break too, apart from one more idiotically place song, which reminds me - why do Indian movies need songs to thrive when the other things are good.
And the movie goes on and on and on ... it doesn't let you take your eye off the screen. It just hooks you on. There were several things in movie which beats standard of Indian Cinema. The director has taken the movie to another LEVEL of Indian cinema.
Perception after the movie: Various movie sequences keep coming back to your head, wanting to see more. I wont reveal the suspense as to what happens, but still would say - its sequel should have been released in 2015.
Quite a few thoughts come to my mind -
How would the idea person of the movie would have convinced producer/investor to put 250 Cr for this movie, and that too just the first half of the story?How many presentations and excel sheets would have gone in to it?How many pre-production meetings discussing the details and scaled would have happened to execute this level of project?I think that to think and execute this project with an fantastic final product is in itself a mark of how detailed oriented and execution focussed its people would have been. I truly recommend everyone to go and watch this film in theaters, because on Laptop or TV - you wouldn't understand the scale and breadth of it.
Awaiting its next part in 2016...