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Online धोखाधड़ी : घर बैठे पैसा कमाने का लालच कैसे बना 3,700 करोड़ का घोटाला
दोस्तों पिछले कुछ दिनों से social networking sites, news papers और news channels पर आपने देखा होगा कि Ablaze Info Solutions Private Limited नाम की कंपनी द्वारा online धोखाधड़ी किए जाने की खूब चर्चा हो रही है | इस कंपनी ने घर बैठे पैसे कमाने या सोशल ट्रेड के नाम पर देश  के लाखों लोगों को ठग लिया | इस कंपनी के जाल में देश के ही नहीं बल्कि विदेशों में रहने वाले लोग भी फस गए है |
3700 करोड़ रुपए की online-धोखाधड़ी का Mastermind : अनुभव मित्तल
हापुड निवासी अनुभव मित्तल ने 2011 में ग्रेटर नोएडा के एक संस्थान से कम्प्यूटर साइंस में B.Tech किया | B.Tech करने के बाद इसने Ablaze Info Solutions नाम की कंपनी शुरू की | इसने खुद को कम्पनी का डाइरेक्टर और अपने पिता को निदेशक बनाया | अगस्त 2015 में सोशल मिडिया ट्रेड का काम शुरू किया और मार्च 2016 में 2 लाख रुपए में Registrar of Companies में Ablaze Info Solutions Private Limited का पंजीकरण कराया | फिर शुरू हुआ घर बैठे पैसे कमाने का लालच देख कर online fraud  / online धोखाधड़ी का खेल |
कैसे हुए लोग इस Online fraud का शिकार
यह कम्पनी सोशल ट्रेड डॉट बिज नाम से सोशल पोर्टल बनाकर Multi Level Marketing (MLM) के जरिए लोगों को सदस्य बना कर ठगी करने लगी | Company portal से जोड़ने के लिए 4 तरह की schemes थी – 5750, 11500, 28750 व 57500 रुपए | इसके बाद Ablaze Info Solutions की वेबसाइट पर आने वाले link को लाइक (like) करना होता था | हर एक like पर सदस्य के खाते में 5 रुपया पहुंच जाते थे |
उदाहरण के लिए मान लीजिए यदि कोई व्यक्ति 11,500 रुपए की scheme में सदस्यता लेता था तो उसे 50 लिंक लाइक करने को मिले थे यानि रोज के Rs 250 और महीने के Rs 7,500 | वही यदि कोई व्यक्ति 57,500 रुपए की scheme में सदस्यता लेता था तो उसे 125 लिंक लाइक करने को मिले थे यानि रोज के Rs 625 और महीने के Rs 18,750| यदि कोई सदस्य दो सदस्य बनवाता था तो बोनस के तौर पर उसके लिंक दो गुने हो जाते थे | इस तरह घर बैठे पैसे कमाने का लालच देकर इस कम्पनी ने 6.30 लाख लोगों से 3700 करोड़ रुपए लोगों से ठग लिए |
इस online धोखाधड़ी का खुलासा तब हुआ जब लोगों ने अपने मेहनत की कमाई गवाई
फर्जीवाड़े के शिकार हुए लोगो का interview news channels में दिखाया जा है कि किस प्रकार लोगो को लालच के जाल में फसाकर fraud किया गया है | ऐसी ही online धोखाधड़ी के शिकार नेहा नेगी जी ने news channel पर बताया कि उन्होंने अक्टूबर 2016 में Socialtrade.biz की सदस्यता ली थी | उन्होंने Rs 57500 का प्लान लिया था | एक महीने में जब उनके खाते में TDS काटकर लगभग Rs 17,000 रुपए आने लगे तो इसके बाद उन्होंने अपनी fixed deposit तोड़कर Rs 1,15,000 में 2 सदस्यता और ले ली | शुरुआत के दो महीने में उन्हें लगभग Rs 45,000 हर महीने भुगतान भी किया गया लेकिन पिछले 1 महीने से उन्हें भुगतान नहीं किया गया है | अब इस online घोटाले का पर्दाफाश होने के बाद उन्हें अपने Rs 1,50,000 की चिंता हो रही है कि उनकी गाढ़ी मेहनत की कमाई वापस मिलेगी की नहीं |
इस फर्जीवाड़े का खुलासा होने के बाद से पीड़ितों की संख्या बढती ही जा रही है | देश के ही नहीं बल्कि विदेशों में रहने वाले लोगों के नाम भी सामने आ रहे है |
लेकिन इस scam से एक सवाल खड़ा हो गया कि आज भी बहुत से लोग ऐसे है जो बिना मेहनत की आसान कमाई पर भरोसा करते है | ऐसे लोगो की लापरवाही के कारण ही ऑनलाइन धोखाधड़ी करने वालों की चांदी हो जाती है |
गौर करने वाली बात तो यह है कि इस ऑनलाइन धोखाधड़ी का शिकार कोई अनपढ़ नहीं बल्कि पढ़े – लिखे लोग हुए है | आश्चर्य होता है यह देख कर कि इस online fraud का शिकार होने वाले में चार्टर्ड एकाउंटेंट, businessman, वकील और doctor आदि भी शामिल है | जब ऐसे लोगों के साथ fraud होता है तो यह समझना मुश्किल हो जाता है कि आखिर दोष किसका है ? सिस्टम का जिसे इतने बड़े fraud की जानकारी नहीं हुई या फिर हमारी मानसिकता का जो पैसे कमाने के लिए shortcut रास्ता चुनता है |
Friends जब तक आप यह नहीं समझेंगे कि पैसा कमाने या दोगुना करने का कोई shortcut रास्ता दुनिया में मौजूद नहीं है तब तक आप के ठगे जाने के 100% chances है | आपको ठगने के लिए कभी SpeakAsia.com तो कभी Shardha Group Chit Fund या फिर Ablaze Info के रूप में सामने आते रहेगे और आपको बिना मेहनत की आसान कमाई का लालच देकर आपकी कड़ी मेहनत की जमा पूंजी हड़पते रहेगे | ऐसे online धोखाधड़ी करने वालों को सबक सिखाने के लिए और online fraud से बचने के लिए आप को इस तरह की मानसिकता से बाहर निकलना होगा और यह समझना होगा कि shortcut से चलकर कभी भी कोई अमीर नहीं बन सकता है |

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While everyone was busy online sending wishes 
He was offline who seemed to be online every moment
but the reality was.....
he was online ...
offline from the world but online on the earth!
and online in the sense bringing new life 
to his old father holding his hands 
making him stand from the wheelchair
and yes...it was that father who 
held his hands everytime against 
all odds of life....
HAPPY FATHER'S DAY❤

father #Nojoto #father #Son #Love #Care Nojoto Nojoto English

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What startups can learn from Myntra’s U-turn
Last year, Myntra, one of India’s largest online fashion stores, took the audacious decision to shut down its website and become an app-only store. The rationale given was to provide better user experience. While some of its customers protested, Myntra stuck to its decision. Myntra’s parent company, Flipkart, followed suit by turning off its mobile website too.
About nine months later, both Myntra and Flipkart have re-opened their mobile websites, first Flipkart and then Myntra. On June 1st, Myntra will re-launchits desktop site. The reasons mentioned by Myntra include: providing multi-channel access, the need for larger screens for categories like home furnishing, and sizeable desktop traffic.

I have a theory on Myntra’s original hypothesis and why it may not have worked out.
On the Internet, most shopping journeys start with a Google search. The reasons are manifold. Google has earned users’ trust for locating precisely what they are looking for, sometimes even with ambiguous search queries. And for nearly all queries, Google generates the most relevant ads. For shopping related searches, Google has a modified ad format that shows the picture of the product, its price, and any offers by the given retailer. In short, Google helps users to make better decisions.
Users have come to rely on Google so much that instead of visiting a particular website directly, they just type in the company’s name on Google and expect it to give them a link to the website. This phenomenon is so widespread that brand owners pay Google to show their ads for their own brand name searches. Even the mighty web companies like Amazon pay the Google Tax for searches of its brand, as shown in the screen capture below.

In the e-commerce competition that started earlier this decade, Myntra quickly rose to become India’s biggest online shopping destination for apparel and fashion products. Google awarded its popularity by giving Myntra a high ranking in the listing for organic searches and thus more free traffic for Myntra, making it even more popular.
Myntra received tons of traffic from Google for highly competitive and commercial search queries. Google’s ads were also effective in driving users to Myntra with high purchase intention. But when Myntra made the fatal decision to switch off its website, it effectively shut down this source of high quality and, mostly, free traffic to its site. Myntra’s bet, probably, was that it had enough mind share and trust of Indian customers that they will remember Myntraas the first destination for fashion products. So no more Google Tax! Myntra probably intended to force shoppers to make a choice –Myntra versus other shopping sites. Inadvertently, however, they forced users to make a choice between Google and Myntra.
A year ago, in May 2015, Google announced that its search traffic on mobile had surpassed desktop traffic. In India, the same inflection point may have been reached earlier, given the country’s relatively low penetration of desktops as compared to mobile.
During its first quarter results, Google announced that the paid clicks in Q1 2016 were 29% higher than in Q1 2015.In other words, Google’s search engine continues to see its usage growing significantly from an already very high base. Just to give you a sense of Google’s prowess, in August 2012, Google was performing 100 billion searches per month. No new data about search volume has been published but if you look at Google’s fabulous paid-click growth rates since then, it is safe to say that they have easily doubled that number.
Google’s mobile operating system, Android, has over a billion users worldwide. The default search application on Android-powered mobile phones is, well, obviously, Google. In India, Android has over 90% market share of smartphone operating systems.
Google continued to send traffic to Myntra even when its website was shut off. This was due to the good karma that Myntra had earned since its inception. Users searched for products on Google, clicked on Myntra’s organic result, and then immediately hit the back button when users saw a note asking them to download the app instead of finding the product that they were looking for. In web analytics parlance, this is called a ‘bounce’. As the number of users bouncing from Myntra’s website went up, Google started demoting that result. Gradually, it stops sending traffic altogether to Myntra.
From April 2015, Google publicly stated that its search-ranking algorithm would start giving importance to mobile-friendliness– a decision termed as “Mobilegeddon” in the search community. In March 2016, Google announced that itwas going to place even more importance on sites being mobile friendly. Given that Google still doesn’t have a separate index for mobile, according to the experts, it seems that there is a technical challenge to have a site only for one device and not for others. And how do you classify ‘tablets’, which are another class of devices altogether?
Here we are. Google has a massive search market share, which is growing at a breathtaking pace. Users go to Google with muscle memory, whenever they want something. And Myntra isn’t present there. It’s entirely possible that the core audience of Myntra open its app whenever they think about fashion. But, on the flip side, there is a huge population that has never purchased anything online yet and coming online for the first time. For those users, Myntra practically doesn’t exist, unless they have seen its ads on TV or in print.
Google is ready to hand over all the fashion-related traffic, worth hundreds of crores of rupees annually, to Myntra. For free. All Google asks is that Myntra have a website. And so Myntra is doing just that.
So what can startups learn from Myntra’s blunder?
First, pay the Google Tax!Second, it is important to have both a website and an app for your e-commerce enabled store.Third, ensure that your desktop site is friendly for all devices to earn Google’s favour.Myntra had to learn the above lessons the hard way and probably lost countless millions. Don’t make the same mistake!
Source-http://yourstory.com/2016/05/myntra-website-relaunch-startup-lessons/

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Jb bhi Mai Apne pH Ka data on krta..
Sare social media pr bs tujhe dhundta hu..
Na Jane  kB kha kese Tu online dikh Jaye..
R jb Tu online dikh jati hai toh..
Dil r dimag ki ajb si Jung chid jati hai..
Dil kre teko msg kr du pr dimag whi pr bol de ruk mere bhai thoda ego dikha vo tujhe kon SA reply krne wali hai..
Tere ek hii. Ke lye Mai din Raat online aata hu..
Teri ek smile ke lye Mai HR ek ajib si post dalta hu..
Pr na toh tera hii wala msg aata hai.. na tera post pr like aata hai..
Raat ko Tu 2-2bje tk online rhti hai 
Na Jane kiske STH Tu chat krti hai..
Tere iss ignore krne ke tarriko se mujhe  gussa aata hai..
Pr WhatsApp ki purani chat pdhkr haaye meko tujhpr pyr bhi aata..

Chalo kbhi Maine apna ego side krke tujhe hii...!! Ka msg kr bhi Diya..
Pr wha bhi Mai Teri ignorence lekr khali haath aata hu..
Tujhse bt krne Ka ek yhi toh jariyaaa hai..
Kyuki Dil ki bt Dil tk pahuch Jaye kha itna Assan hai.....
Dil dimag ki ldai mai..
Aksar mera Dil jeet jata hai.. tere msg ya tera reply aayega issi ummed Mera accounts deactivate nhi hota hai..🙂☺

#replytohjaruraayega

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*SMARTT* present's
*”अभिजया”*
*2018*
*National Group Exhibition* of Painting, Sculpture, photography
At
*Pritam Laal Dua Art gallery, Indore*

*Date*: 6, 7 and 8th July 2018 (3 days)
Friday, Saturday and Sunday



*Contact Us*: call or whatsapp :-
9826146405
6261895054
*Email* : smartt.society@gmail.com
*Address*: Treasure Town EWS Block A, Flat No. 103, Near Gadbadi puliya, Indore. Pin Code: ( 452012)

*Participation Certificate For All*


*Guideline*:
*Artworks can be of any medium - Oil colour, Acrylic, Water, Pastal,Charcoal ,Pen, Pencil, Ink or Any other.

*Categories of artworks are open - Landscape, Portrait, Still-life, Abstract, Contemporary, Spiritual and regional.

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