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What it takes to be a Product Manager
A Day In The Life Of A Product Manager : Based On A True Story :-)
By: Amit GoelAmit Goel
Co-Founder & CEO at CareerPlot
I had published this post about 1.5 years back on my personal blog and now, reposting it on LinkedIn. This post is not about being inspirational or talk about the pros and cons of being a product manager. It is all about doing what one always wants to do in life. Everyone plays an important role in success of a company. Be it a CEO, COO, sales, marketing, programmers, testers, admins, HR, finance, support or a lesser known mortal called Product Manager, everyone is so integral for a company to be successful. and the measure of success is only one thing called “Customer Happiness Index”.
So, With all the kind of roles mentioned above, most of them are very well defined functions. There is only one function called Product Management which is so ambiguous (in everyone's mind) that even product managers get confused many times why they exist. Sometimes, it is so frustrating for a product manager to figure out whether one is an engineer, support executive , operations person, salesperson, marketing professional or basically, either nothing or everything.
So, Let's visualise a day in the life of a product manager. Feel free to replace the characters in the story with the people around you. For example: you can replace the CEO with other managers, directors or project heads etc..
A Product Manager day entails a minimum of the following.
Daily Stand up meeting ( a catch up with his/her team)
This is the bare minimum and a must have. A product manager definitely starts a day with a daily stand up with his teammates (mostly virtually on telephone to save time in the morning while being in traffic). In this stand up, he blurbs out the issues he is facing to get the feature released on time or if nothing else, at least get it released. Also, he fights out with his team mates (other product managers) about why his thing is important and others need to wait. By the end of this stand up, his blood pressure has already shot up and is boiling with anger.
Stand up with Feature Teams
This is optional if agile is functioning in its best possible format in a company. but in reality, agile is twisted in most companies and a product manager becomes the part of feature team stand up to make sure he observes the progress and issues and resolves if it can be. Now, there are different opinions by everyone on how agile should be. But a product manager should be the last one attending daily stand ups of different teams.
Dealing with Sales teams
By the time, stand ups are over and a product manager barely manages to finish a cup of coffee and is about to finish his 50% of email replies, he gets the calls from sales executives about clarifications of certain features in the product and if they can be modified with in a day to get the potential customer. Of course, most of the time , the answer is a BIG NO. and he spends crucial minutes explaining that it cannot be done. at the end of the discussion with sales executive, with in few minutes, he starts seeing the mails from almost all corners how a customer is lost because a product is not up to the mark and he missed out on such basic scenario of customer needs. and as a result, company has lost a very significant customer and a huge pile of money.
Dealing with Tech teams
Because of argument with sales teams, he talks to tech team if certain tweaks are possible in the product quickly. Inspite of him being technical and polite, the tech team just ignores him and says a BIG NO without understanding the impact on customers or business or even giving him/her a proper hearing. They just move on to their second cup of coffee and a discussion on how Facebook is handling millions of requests per second. Because for tech teams, their daily dose of technology orgasm happens with hi-tech discussions about how other companies are building cool technology and how their company is full of stupid shit of people who do not know anything. Now, the product manager is left distraught and disarrayed by a bunch of engineers who claim to "know-it-all" gods.
Dealing with Marketing
As the product manager is recovering from the blows given by tech teams, a mail from marketing arrives asking for suggestions for a new partnership they wish to crack. They want suggestions if they can launch a new product scheme in the market and if the product can support it. This one is fairly easy and a product manager says yes to anything which helps in product growth. but then, comes the hard part. Now, he needs to draft a one pager and get the graphic designer to depict it in exactly what marketing teams wants and the hours go by while that lonely graphic designer sitting in a corner thinking like Leonardo Da Vinci or Salvador Dali tries to open up Photoshop on his 16 GB memory machine for the next two hours.
And an irritated customer calls
While the lunch time is gone and the product manager is hungry, here comes the patience test. A customer calls directly to product manager as he got the phone number figured out by fooling the customer support executives or through the connections on LinkedIn and complains that he is not able to perform a transaction or may be there is some issue he is facing. Remember that every customer feels that the issue he is facing is life threatening. A product manager rushes to the QA team to verify it who, in turn, asks for “steps to reproduce”. A few hours with the QA team with the last hour full of hot debates and then, a few expletives and abusive exchanges gets the problem identified and now, an unacceptable timeline is communicated to customer about the fix of the issue. This angers the customer and he disconnects the phone.
Phone call from COO (chief operations officer)
The Product Manager is just about to begin his lunch when people are having snacks or playing ping pong in the evening, when the COO calls. The angry customer has reached out to top management and has threatened to part ways with the company if the issue is not resolved in an hour. Forgetting the so called lunch in between, the product manager rushes to tech team and pleads (read: begs ) to them to fix it urgently. Finally, one of the tech guys agree as he feels that he should help the needy (like sometimes, PETA feels to help the humans instead of animals). He fixes the issue but by that time, QA team is already preparing to leave for the day. Now, the product manager pleads (read: begs again) to the QA guy and he agrees to help (like Trump agreeing to help an immigrant who belongs to Slovenia). Then, the Dev Ops, Sys Admin and release teams finally listen to the pleas of a poor guy and make the release happen.
Roadmap Disagreement with CTO
By that time, CTO figures out that they have many more important things in technology to be taken care of as product needs to be scalable and reliable. and a huge discussion with CTO happens to align the roadmap again. Note that, roadmap discussions are a daily affair and a dream of one year roadmap is just a “DREAM”. CTO wants the system to be scalable to handle million customers at any given time when in reality, the company is still yet to breach the 5000 customer mark. and this is top priority because his team has figured out that Facebook and Google have built and used this super cool piece of technology and now, they have open sourced it too. Also, all other engineers in the world are talking about it so they need to implement it too.
Finally, Status update with CEO
The office is empty. People have gone home. It’s the security guards having dinner in office. The product manager is winding off for the day as he is just about to miss a celebration at home. But then the CEO calls, he has heard about the customer complaint, last minute bug fix done by tech guys, problems identified in product by COO and team, sales team complaining about product not having that feature which can bring revenue, marketing team just cribbing about zero support from product management, a screwed up roadmap as told by CTO and of course, not adhering to the instructions given by the CEO himself. So, CEO agains tells the product manager to spend another quick one hour to find a solution to all the problems and send him a proposal which needs to be reviewed first thing in the morning....
While the product manager is working on the proposal, the birds are chirping outside. The cleaning staff has started coming in... The sun is getting to 30 degrees in the horizon...
By the way, the celebration at home which he was supposed to attend at any cost got over yesterday.
FYI, This is not my story. I am one happy product manager who loves every aspect of product management and building products.Check my profile to know more about me :-)
PS 1 : If you are an aspiring product manager based in India ( Bangalore or Hyderabad ) and want to meet me in person, I can definitely catch up with you for a cup of coffee on any weekend. Just connect with me on LinkedIn and then, send me a message ...
If you want to have a telephonic discussion with me on anything about product management or startups etc, or would like to have my advice on these topics again... just connect with me on linkedIn and send me a message...
PS 2 : If you want , you can read my previous articles on LinkedIn to get my thoughts on product management. check the section "Don't miss more articles by Amit Goel" below.
Disclaimer : Any resemblance to persons living or dead should be plainly apparent to them and those who know them. All events described herein actually happened, though on occasion the author has taken certain liberties with the event definition and chronology, because that is his right to freedom of exaggeration like every other human being on this planet and especially, because he belongs to India.
इसे आपसब जोक मत समझना ये वास्तविक है। WhatsApp पर मैंने बहुत से इसपर विडियो देखा,
जिसमें लड़का अपनी जुते का लेंस लड़कि से बंधवाते है,
क्या यही प्यार है?
जी हां! हम इसे modern Love कह सकते हैं। दुनिया बदल रही है तो क्या प्यार करने वाले नहीं बदलेंगे।
विडियो देखकर हैरान था लेकिन कुछ दिन पहले देखा उसपर विश्वास नहीं हुआ।
कुछ दिन पहले जब मैं परीक्षा के सिलसिले में पटना शहर गया हुआ था। परीक्षा खत्म होने के बाद सोचे थोड़ा पटना शहर घुम लिया जाए। वैसे शहर आना बहुत कम होता है मेरा क्योंकि हम गांव में ही अपनी पढ़ाई पूरी कर रहे हैं।
जब गांव में ही सारी सुविधाएं मिल रही है तो शहर क्यों जाऊं।
मैं और मेरे दोस्त लोग शाम को घुमने के लिए गंगा नदी किनारे NIT Ghat गए। वहां शाम को बहुत भीड़ रहती हैं,सब यही टहलने आते हैं गंगा नदी के किनारे।
मैं भी अपने दोस्तो के साथ वहां गया। वहां कुछ देर टहलने के बाद जो नजारा देखा उसे हम विडियोज़ में ही देखे थे।
एक लड़की अपने लवर को जुते की लेस बांध रही थी और लड़के के दोस्त विडियो बना रहे थे।
ये हैं modern Love करने वाले।
अगर ये modern love है तो नहीं चाहिए मुझे ऐसा love wove.
The only technique to learn something new
By James Altucher
I had a friend who wanted to get better at painting. But she thought she had to be in Paris, with all the conditions right. She never made it to Paris. Now she sits in a cubicle under fluorescent lights, filling out paperwork all day.
Someone stole $90 million from a company I was involved in. I'm a poor judge of people. The company collapsed.
Some things I can't learn. I tend to like people too much.
So it's hard for me to be a good judge of people, no matter how much I try. So I find other people who are good at judging people and I ask them to help me.
Don't force yourself to learn something if you don't want to or it's not a natural talent.
What's the role of talent? Very small. But you have to start with it. Talent is the seed of skill.
How do you know if you are talented? If you loved it when you were ten years old. If you dream about it. If you like to read about it. Read the below and you'll know what you are talented at.
Trust me when I say: everyone is talented at many things.
￼ This story is from James Altucher's website. He let us it after we asked nicely.In the past 20 years I've wanted to learn how to do some things really well. Writing, programming, business skills (leadership, sales, negotiating, decision-making), comedy, games.
So I developed a ten step technique for learning.
1. LOVE IT.
If you can't start with "love" then everyone who does love will beat everyone who "likes" or "hates".
This is a rule of the universe. The first humans who crossed the arctic tundra from Siberia to Alaska in -60 degree temperatures had to love it. The rest stayed in the East Africa Savannah.
The very first day I wrote a "Hello, World" computer program I dreamed about computers. I woke up at 4am to get back to the "computer lab" and make even bigger programs.
When I first started to write every day, I would write all day. I couldn't stop. And all I wanted to talk about with people were different authors.
When I was 10 years old I wrote a gossip column about all my fellow 5th graders. I read every Judy Blume book. I read everything I could. I loved it.
Most of my friends got bored with me and soon I was very lonely. Except when I was writing.
2. READ IT.
Bobby Fischer wasn't that good at chess. He had talent but nobody thought much of him.
So around the age of 12-13 he disappeared for a year. He did this later in his 20s.
But at 13 when he came back on the scene he was suddenly the best chessplayer in the US, won the US championship, and became the youngest grandmaster in the world.
How did he do it? He barely played at all during his year of wandering.
Instead he did two things:
a) he studied every game played in the prior century. In the 1800s.
When he came back on the scene he was known for playing all of these antiquated openings but he had improvements in each one. Nobody can figure out how to defeat these improvements.
In fact, the final game of the World Championship many years later, in 1972 when he was playing Spassky, he brought out his 1800s arsenal to become World Champion.
Spassky desperately needed to win to keep the match going. Fischer needed to draw to win the title.
Spassky started with a very modern attacking opening ("The Sicilian") But then around 13 moves in, all of the commentators watching gasped.
Fischer had subtly changed the opening into an old-fashioned very drawish 1800s opening called "The Scotch Game." Spassky didn't have a chance after that.
b) He learned enough Russian to read the Russian chess magazines. At the time, the top 20 players in the world were all Russian. The Americans didn't really have a chance.
So Fischer would study the Russian games while all of the Americans were sitting around with openings and styles the Russians already knew how to defeat.
Consequently, when Fischer competed in the US championship in the early 60s it was the first complete shutout, all wins and not a single draw.
Studying the history, studying the best players, is the key to being the best player. Even if you started off with average talent.
3. TRY IT. BUT NOT TOO HARD.
If you want to be a writer, or a businessman, or a programmer, you have to write a lot, start a lot of businesses, and program a lot of programs.
Things go wrong. This is why quantity is more important than quality at first.
The learning curve that we all travel is not built by accomplishments. It's only built by quantity.
If you see something 1000 times, you'll see more than the person who sees the same thing only ten times.
Don't forget the important rule: the secret of happiness is not "being great" - the secret is "growth".
If you only "try" you'll get to your level that is natural for you. But growth will stop and you won't be happy.
4. GET A TEACHER (PLUS THE 10X RULE).
If I try to learn Spanish on my own, I get nowhere. But when I go out (and now marry) someone who is from Argentina, I learn more Spanish.
With chess, writing, programming, business, I always find someone better than me, and I set a time each week to ask them tons of questions, have them give me assignments, look over my mistakes and tell me where I am wrong.
For everything you love, find a teacher and that makes you learn 10x faster.
In fact, everything I put on this list, makes you learn 10x faster. So if you do everything on this list you will learn 10 to the 10th power faster than anyone else.
That's how you become great at something.
5. STUDY THE HISTORY. STUDY THE PRESENT.
If you want to learn how to be a GREAT programmer (not just good enough to program an app but good enough to be GREAT, study machine language.
Study 1s and 0s. Study the history of the computer, learn how to make an operating system, and Fortran, Cobol, Pascal, Lisp, C, C , all the way through the modern languages of Python, etc.
If you want to write better, read great books from the 1800s. Read Hemingway and Virginia Woolf and the Beats, and the works that have withstood the test of time.
They have withstood the test of time. versus millions of other books, for a reason. They are the best in the world.
Then study the current criticism of those books to see what you have missed. This is just as important as the initial reading.
If you want to study business, read biographies of Rockefeller, Carnegie, the first exchange in Amsterdam, the junk-bond boom, the 90s, the financial bust. Every Depression. All the businesses that flourished in every depression.
Read "Zero to One" by Peter Thiel. Watch "The Profit" on CNBC. Read about Steve Jobs. Read about the downfall of Kodak in "The End of Power".
Don't read self-help business books. They are nothing. You are about to enter a great field, the field of innovation that has created modern society. Don't read the average books that came out last year.
Step up your game and read about the people and inventions that changed the world into what it is today.
Read how Henry Ford had to start three car companies to get it right and why "three" was the important number for him.
Read about why Ray Kroc's technique for franchising created the world's largest restaurant chain. Read how the Coca-Cola makes absolutely nothing but is the largest drink company in the world.
Write down the things you learn from each reading.
6. DO EASY PROJECTS FIRST.
Tony Robbins told me about when he was scared to death on his first major teaching job.
He had to teach a bunch of Marines how to improve their sharpshooting. "I had never shot a gun in my life," he said.
He studied quite a bit from professionals but then he came up with a technique that resulted in the best scores of any sharpshooting class before then.
He brought the target closer.
He put it just five feet from them. They all shot bullseyes. Then he moved it back bit by bit until it was the standard distance.
They were still shooting bullseyes.
Richard Branson started a magazine before he started an airline. Bill Gates wrote BASIC before his team wrote Windows.
E.L. James (and yes, I'm including her) wrote Twilight fan fiction, before she wrote "50 Shades of Grey".
Ernest Hemingway never thought he could write a novel. So he wrote dozens of short stories.
Programmers write "Hello, World" programs before they make their search engines.
Many chess grandmasters recommend you study the endgame first in chess (when there are few pieces left on the board) before you study the other parts of the game.
This gets you confidence, it teaches subtleties, it gives you greater feelings of growth and improvement - all steps on the path to success.
7. STUDY WHAT YOU DID.
The other day I threw everything out. Everything. I threw out all my books (donated). I threw out all my clothes.
I threw out old computers. I threw out plates I never used. I threw out sheets I would never have guests for. I threw out furniture (four book cases) and my TV and old papers and everything.
I wanted to clean up. And I did.
I found a novel I wrote in 1991. 24 years ago. It was horrible.
For the first time in those 24 years, I re-read it. I studied what I did wrong (character unrelatable. Plot too obvious. Deus ex machina all over the place).
Someone told me a story about Amy Schumer, one of my favorite comedians. She videotapes all her performances.
Then she goes back to her room and studies the performance second by second. "I should have paused another quarter-second here," she might say.
She wants to be the best at comedy. She studies her every performance.
When I play chess, if I lose, I run the game into the computer. I look at every move, what the computer suggests as better, I think about what I was thinking when I made the bad move, and so on.
A business I was recently invested in fell apart. It was painful for me. But I had to look at it and see what was wrong. Where did I make a mistake. At every level I went back and wrote what happened and where I might have helped better and what I missed.
If you aren't obsessed with your mistakes then you don't love the field enough to get better.
You ask lousy questions: "Why am I no good?" Instead of good questions: "What did I do wrong and how can I improve?"
When you consistently ask good questions about your own work, you become better than the people who freeze themselves with lousy questions.
Example: I hate watching myself after a TV appearance. I have never done it. So I will never get better at that.
8. YOU ARE THE AVERAGE OF THE FIVE PEOPLE AROUND YOU.
Look at every literary, art, and business scene. People seldom get better as individuals. They get better as groups.
The Beats: Jack Kerouac, Allen Ginsberg, William Burroughs and a dozen others.
The programmers: Steve Jobs, Bill Gates, Ted Leonsis, Paul Allen, Steve Wozniak and a dozen others all came out of the Homebrew Club
The art scene in the 50s: Jasper Johns, De Kooning, Pollack, etc all lived on the SAME STREET in downtown NYC.
YouTube, LinkedIn, Tesla, Palantir, and to some extent Facebook, and a dozen other companies came out of the so-called "PayPal mafia".
All of these people could've tinkered by themselves. But humans are tribal mammals. We need to work with groups to improve.
Find the best group, spend as much time with them, and as a "scene" you become THE scene.
You each challenge each other, compete with each other, love each other's work, become envious of each other, and ultimately take turns surpassing each other.
9. DO IT A LOT.
What you do every day matters much more than what you do once in awhile.
I had a friend who wanted to get better at painting. But she thought she had to be in Paris, with all the conditions right.
She never made it to Paris. Now she sits in a cubicle under fluorescent lights, filling out paperwork all day.
Write every day, network every day, play every day, live healthy every day.
Measure your life in the number of times you do things. When you die: are you 2 writing sessions old? Or are you 50,0000?
10. FIND YOUR EVIL PLAN.
Eventually the student passes the master.
The first hedge fund manager I worked for now hates me. I started my own fund and his fund went out of business. My evil plan was ultimately to be better than him.
After all of the above, you find your unique voice. And when you speak in that voice, the world hears something it has never heard before.
Your old teachers and friends might not want to hear that voice. But if you continue to be around people who love and respect you, then they will encourage that new voice.
There's that saying, "there are no new ideas." But there are.
There are all the ideas in the past combined with the new beautiful you. You're the butterfly.
Now it's your turn to teach, to mentor, to create, to innovate, to change the world. To make something nobody has ever seen before and perhaps will never see again.
It's been a long time that I haven't written any story so today I have decided that I'll write a story for you in a#book_format page by page. It will publish at regular intervals. It's a fictional story from the Point of view of the central character "Rohit". And the title of the story is "'#Those_three_mistakes_which_killed_me'" . Let's start.
What are the books that can change people's lives?