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As I have already mentioned elsewhere, Hyundai strategists are serious about other issues that are important for the #nation, and sometimes, the world.
Their dry wash vs wet wash option at their service stations was launched on the 5th of June last year and has saved 4 million litres of #Water so far. The #jalbachakechal recommends a dry clean up of the exteriors that not only saves water but is done with chemicals that are #environmentally friendly as well.
They then have a "be the better guy" campaign that helps spread a message on road safety.
Talking of road safety, Hyundai has a unique DIY initiative where they inform the 55 percent FTCOs (first time car owners) all about the vehicle, basic maintenance tips, #Driving tips, safety #tips, and other helpful tips.
I wasn't really surprised to discover that #Hyundai officials understand the important role of a strong and vibrant #digital strategy, establish meaningful associations with users and potential buyers through all possible social media platforms, and thus have an immersive brand story going on seamlessly.
I believe that car companies that have internet friendly employees and policies, appreciate the good work done by bloggers, and have a healthy interactive presence on the #SocialMedia, are the ones who will be ahead in any #Race today.