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Things I learnt in my 2+ yr Startup Stint
The Journey:I joined DEN Snapdeal TV-Shop, 7 days before its launch on 22nd Sept’14 as Sr. Marketing Manager & the challenge was humongous.
And from all the areas:- The industry was new to me- This was my stint in marketing- And a business which was not yet launched.
While in our first year, we took the bull by its horns — chasing growth, & clocked a revenue of 400 Cr+, but then in second year only, because of external market and investor sentiment, had to chase profitability, but took it as a challenge and achieved it.
25 Months in the business, and I felt, I saw pretty much everything to everything, both Scaling up to achieve growth & then scaling down to a profit.
First part of the journey:While I joined the place as a Sr. Marketing Manger, but there was no one above me in Marketing, and hence, had to set up marketing function, hiring people, seeing which medium works to acquire customers, which mediums helps get re-call, launching a 360 marketing campaign, setting up metrics, SLAs, review processes, making sure the team remains clear & focused on what needs to done BAU & what needs to be chased in long run were few things.
My learning here was: Madness is important - not just work, but behavioral communication too, because it is infectious.
Soon after our first Diwali FY15, when we achieved our revenue peak, I was given another unknown animal - setting up our e-commerce business.
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