The 6 Basic Principles of Building Social Products

The 6 Basic Principles of Building Social Products: 1. Social Graphs are already Established. Do not reinvent the wheel and try to build social graphs again from scratch on your product. 2. Social Graphs get built over a period of time. a. Over years – Users have made friends on Facebook, added professional contacts on LinkedIn or followed people on Twitterb. It will take loads of time, effort and patience if you try to build them again.Google+ is attempting this – we can wait and watch if it succeeds. 3. Don’t build Social Products for sharing content & driving additional traffic. a. Most social products are built with this intention – sharing content and hence driving more trafficb. Existing social graphs are powerful and already allow sharing of content to drive viral traffic. 4. Build Social Products that add value to users. #Internet

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