Exclusively.in will be merged with Snapdeal, websi

Exclusively.in will be merged with Snapdeal, website to be shutdown


After acquiring online luxury fashion store Exclusively in February last year, Snapdeal is merging the entire catalogue of products under Exclusively with its Fashion and Apparel category. All team members at Exclusively will continue with their existing business responsibilities, the company said in a statement, while the delivery of products under the Exclusively will be fulfilled by Snapdeal post the merger.
The Exclusively.in website will soon cease to exist as a standalone website and will neither continue to accept orders from users, while the brand itself will be retained by Snapdeal, the company told MediaNama. Snapdeal however mentioned that the “integration will ensure a wider access for the fashion and lifestyle products available on Exclusively,” since all Snapdeal users will be directly buying from the inventory of products listed on Exclusively.
A Mint report said that Snapdeal is currently reviewing acquisitions and related investments it made in the past years, while it looks to cut costs in a scenario where funding has slowed down. The Exclusively.in website had been processing around 150-200 orders per day with an average purchase size of about Rs 12,000-20,000, the report added.
Expansion of logistics: After rival Amazon announced that it is building six fulfillment centres, Snapdeal said that it opened six logistics centres in Delhi-NCR, Lucknow, Hyderabad and Kolkata, in this month.
Funding: In February, Snapdeal raised $200 million in funding from Ontario Teachers’ Pension Plan, with participation from Iron Pillar and others. It had also raised $500 millionin August last year and $627 million in October 2014.

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