10 Benefits of Social Media for Business 1. Gain valuable customer insights. 2. Increase brand awareness and loyalty. 3. Run targeted ads with real-time results. 4. Generate higher converting leads. 5. Provide rich customer experiences. 6. Increase website traffic and search ranking. 7. Find out what your competitors are doing. 8. Share content faster and easier. 9. Geotarget content. 10. Build relationships.