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Content Distribution Tools #Notes
When you’re creating useful, actionable, epic content, everyone deserves to see it. So how do you get your hard work and effort seen by the largest audience possible?
The 3 Types of Content Distribution Channels
Before we dive into the tools, let’s start with an overview of content distribution. Essentially, when you distribute your content, you do so in three basic channels.
OwnedEarnedPaidOwned media includes the channels that belong to you, where you control the content. This can be your blog, website, email newsletter, and social media profiles.
Earned media involves others sharing your content. This can take the form of social media shares, guest posts, media coverage, and product reviews.
Paid media is the exposure you pay for, be it pay-per-click ads, display ads, social ads, or otherwise.
When viewed in a Venn diagram, you can see that these channels provide a bit of overlap with one another as content distribution can touch on many different channels for the same piece of content.
With this idea framework in mind, let’s look at some tools that help accomplish content distribution in each of the three major distribution channels: owned, earned, and paid.
The 17 Best Tools for Widespread Content Distribution
We’ve found Buffer to be the simplest way to share your content to your social media channels on Twitter, Facebook, Google+, and LinkedIn. You can schedule your posts to publish at ideal times (or let Buffer decide when is best), and you can reshare older content by re-buffering straight from the app dashboard.
A new tool for reposting content from your archives, Edgar helps with evergreen promotion by linking to your social channels and sharing old content at a regular drip.
A complete, beautiful email signature that can contain the typical contact information plus a host of other social media, RSS, and content distribution tidbits. You can show your latest tweet or hook up your RSS feed to show your latest blogpost.
Create an email newsletter full of amazing links (including the content of yours you want to distribute). Goodbits lets you drag-and-drop content from a queue made up of any RSS feed you connect as well as any articles you add via the bookmarklet or browser extension. You can then customize, edit, and send to your contacts, including your MailChimp list and segments.
Speaking of email newsletters, MailChimp is one of the biggest and best (and free) ways to send email to your list of contacts. You can set up automated campaigns that deliver each new post that you write, or you can create campaigns from scratch. MailChimp offers free accounts for those with fewer than 2,000 contacts in their list.
The suite of tools offered by the SumoMe WordPress plugin helps considerably with owned media and earned media. For owned media, SumoMe offers list building tools that include a subscription scroll box, a signup bar, list popup, and incentives/giveaways widget.
In terms of earned media, SumoMe makes it easy for others to share images on your blogposts as well as the posts themselves.
7. OnePress Social Locker
This WordPress plugin allows you to lock a portion of your content behind a social share button so that the content can only be accessed once a user shares to Twitter, Facebook, or Google+.
8. Help a Reporter (HARO)
HARO lets you connect with journalists looking for a source. If you’ve got an expertise or experience in a certain area, you can sign up at HARO and a reporter could get in touch!
9. PR Newswire
Got something newsworthy to share? Consider going the press route. PR Newswire can help with distribution of news, announcements, and events to a variety of sources. If you sign up, a rep from PR Newswire will get in touch directly to authorize your account and help with any press release promotion you need.
Build a list about anything—resources for your niche, articles you love, helpful tools, recommended books, etc. Grab links from around the web (including yours), and publish and share—and even embed—your list so that others can see.
Buzzstream provides a host of services that assist with link building. You can find influencers in your niche who may want to share your content, and you can organize outreach efforts all the way from list building to measuring responses.
12. Boomerang for Gmail
Outreach to fellow bloggers and influencers may require a bit of followup. With Boomerang, you can schedule your emails and automate follow-ups.
Writers, authors, and journalists can create a portfolio at Contently, which can then be viewed and shared by just about anyone—readers, social media users, and even potential employers. The Contently platform helps connect content producers with those in need of content, and the service acts as a great way to distribute your own writing in one consistent place.
Collect content from across the web—blogposts, tweets, and more—and place it into a Storify page. We use Storify for recaps of our Bufferchats on Twitter. The service integrates all types of media from videos to articles and everything in between.
Have you ever come across a series of links at the end of an article? Would it be cool to see your content there? You can sign up for this kind of service at Outbrain, which feeds related/interesting content to pages all over the Internet.
Similar services include Disqus, Taboola, Skyword, and SimpleReach. Contently did a great breakdown of the pros and cons (and costs) of these paid channels, and Powered By Search has a list of great options, too.
16. Facebook sponsored posts
In a similar way to Facebook ads, you can pay to have your page’s posts seen by more users on the network. You can boost any post from your page and target the boost to reach a particular demographic of location, age, gender, or interest.
17. Promoted tweets
Like Facebook sponsored posts, you can get more views on your tweets by paying to promote a tweet to a larger audience. This occurs through the Twitter ads dashboard where you can compose an original tweet to promote or grab one from your stream that you’d like more people to see.
World’s Fastest Camera Can ’Capture Light’
Scientists have developed a super- fast camera that can film at an unprecedented rate of five trillion images per second, fast enough to visualise the movement of light.
The camera will be able to capture incredibly rapid processes in chemistry, physics, biology and biomedicine, that so far have not been caught on film, researchers said.
A research group at Lund University in Sweden successfully filmed how light - a collection of photons - travels a distance corresponding to the thickness of a paper.
In reality, it only takes a picosecond, but on film the process has been slowed down by a trillion times.
Currently, high-speed cameras capture images one by one in a sequence, filming 100,000 images per second.
The new technology called Frequency Recognition Algorithm for Multiple Exposures (FRAME) is based on an innovative algorithm, and instead captures several coded images in one picture. It then sorts them into a video sequence afterwards.
The method involves exposing what you are filming (for example a chemical reaction) to light in the form of laser flashes where each light pulse is given a unique code.
The object reflects the light flashes which merge into the single photograph. They are subsequently separated using an encryption key.
The film camera is initially intended to be used by researchers who literally want to gain better insight into many of the extremely rapid processes that occur in nature.
Many take place on a picosecond and femtosecond scale, which is unbelievably fast - the number of femtoseconds in one second is significantly larger than the number of seconds in a persons life-time.
"This does not apply to all processes in nature, but quite a few, for example, explosions, plasma flashes, turbulent combustion, brain activity in animals and chemical reactions. We are now able to film such extremely short processes," said researcher Elias Kristensson.
"In the long term, the technology can also be used by industry and others," Kristensson said.
A regular camera with a flash uses regular light, but in this case the researchers use "coded" light flashes, as a form of encryption.
Every time a coded light flash hits the object - for example, a chemical reaction in a burning flame - the object emits an image signal (response) with the exact same coding.
The following light flashes all have different codes, and the image signals are captured in one single photograph. These coded image signals are subsequently separated using an encryption key on the computer.
First of all, I believe this should be the squad
KLRahul won't be part of the World Cup squad otherwise he would have been part of the last match against Australia
This is my squad-
I think Raydu isn't going either
I want Rishabh Pant to play at number 6 position and he should play his natural game without thinking much.
If he fails to perform in first couple of matches in WC then we should bring in Dinesh Karthik in place of Pant
I want Dhoni to play at number 4 position, now I know that Dhoni is reluctant to play in this position because of early swing
But I believe we have no other options.
He will take time to get going so he doesn't suit now in number 5. Kedar Jadav is more suitable there
Hardik Pandya has no competition
I don't consider Vijay Shankar an all-rounder.
I consider him a good test batsman who can ball part time medium pace so he won't be in my team
Rest is very easy.
We have settled bowling line up with Bumhra and Bhubaneswar Kumar and two wrist spinners
Now that you know my preferable first XI, I believe this XI won't be against every team.
This XI will be good in Flat pitches
Against Pakistan and Sri Lanka-
Both of these two side are good against spin bowling therefore I will pick only one spinner- Kuldeep Yadav
My XI will be-
So three pacers and one spinner and Hardik Pandya
Against Australia, South Africa, New Zealand, West Indies, England-
Bhubaneswar Kumar or MD Sami
If pitch is conducive for swing bowling then against most teams unless they are really weak against spinners