Did any of you ever notice that Flipkart heavily uses celebrity endorsement to promote their brand While we hardly see Amazon using celebrities for their promotion? Flipkart tries to impress with quirky ads, celebrities while Amazon tries to express by telling stories via actors who looks simple just like us common people. Which one do you think is able to create greater impact and drive better results? Also who do you think these companies should target The Gen Y which already is already buying online or the Gen X which is not yet used to online shopping #BrandStrategy #MarketingMinds #madovermarketing
