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Content Distribution Tools #Notes
When you’re creating useful, actionable, epic content, everyone deserves to see it. So how do you get your hard work and effort seen by the largest audience possible?
The 3 Types of Content Distribution Channels
Before we dive into the tools, let’s start with an overview of content distribution. Essentially, when you distribute your content, you do so in three basic channels.
OwnedEarnedPaidOwned media includes the channels that belong to you, where you control the content. This can be your blog, website, email newsletter, and social media profiles.
Earned media involves others sharing your content. This can take the form of social media shares, guest posts, media coverage, and product reviews.
Paid media is the exposure you pay for, be it pay-per-click ads, display ads, social ads, or otherwise.
When viewed in a Venn diagram, you can see that these channels provide a bit of overlap with one another as content distribution can touch on many different channels for the same piece of content.
With this idea framework in mind, let’s look at some tools that help accomplish content distribution in each of the three major distribution channels: owned, earned, and paid.
The 17 Best Tools for Widespread Content Distribution
We’ve found Buffer to be the simplest way to share your content to your social media channels on Twitter, Facebook, Google+, and LinkedIn. You can schedule your posts to publish at ideal times (or let Buffer decide when is best), and you can reshare older content by re-buffering straight from the app dashboard.
A new tool for reposting content from your archives, Edgar helps with evergreen promotion by linking to your social channels and sharing old content at a regular drip.
A complete, beautiful email signature that can contain the typical contact information plus a host of other social media, RSS, and content distribution tidbits. You can show your latest tweet or hook up your RSS feed to show your latest blogpost.
Create an email newsletter full of amazing links (including the content of yours you want to distribute). Goodbits lets you drag-and-drop content from a queue made up of any RSS feed you connect as well as any articles you add via the bookmarklet or browser extension. You can then customize, edit, and send to your contacts, including your MailChimp list and segments.
Speaking of email newsletters, MailChimp is one of the biggest and best (and free) ways to send email to your list of contacts. You can set up automated campaigns that deliver each new post that you write, or you can create campaigns from scratch. MailChimp offers free accounts for those with fewer than 2,000 contacts in their list.
The suite of tools offered by the SumoMe WordPress plugin helps considerably with owned media and earned media. For owned media, SumoMe offers list building tools that include a subscription scroll box, a signup bar, list popup, and incentives/giveaways widget.
In terms of earned media, SumoMe makes it easy for others to share images on your blogposts as well as the posts themselves.
7. OnePress Social Locker
This WordPress plugin allows you to lock a portion of your content behind a social share button so that the content can only be accessed once a user shares to Twitter, Facebook, or Google+.
8. Help a Reporter (HARO)
HARO lets you connect with journalists looking for a source. If you’ve got an expertise or experience in a certain area, you can sign up at HARO and a reporter could get in touch!
9. PR Newswire
Got something newsworthy to share? Consider going the press route. PR Newswire can help with distribution of news, announcements, and events to a variety of sources. If you sign up, a rep from PR Newswire will get in touch directly to authorize your account and help with any press release promotion you need.
Build a list about anything—resources for your niche, articles you love, helpful tools, recommended books, etc. Grab links from around the web (including yours), and publish and share—and even embed—your list so that others can see.
Buzzstream provides a host of services that assist with link building. You can find influencers in your niche who may want to share your content, and you can organize outreach efforts all the way from list building to measuring responses.
12. Boomerang for Gmail
Outreach to fellow bloggers and influencers may require a bit of followup. With Boomerang, you can schedule your emails and automate follow-ups.
Writers, authors, and journalists can create a portfolio at Contently, which can then be viewed and shared by just about anyone—readers, social media users, and even potential employers. The Contently platform helps connect content producers with those in need of content, and the service acts as a great way to distribute your own writing in one consistent place.
Collect content from across the web—blogposts, tweets, and more—and place it into a Storify page. We use Storify for recaps of our Bufferchats on Twitter. The service integrates all types of media from videos to articles and everything in between.
Have you ever come across a series of links at the end of an article? Would it be cool to see your content there? You can sign up for this kind of service at Outbrain, which feeds related/interesting content to pages all over the Internet.
Similar services include Disqus, Taboola, Skyword, and SimpleReach. Contently did a great breakdown of the pros and cons (and costs) of these paid channels, and Powered By Search has a list of great options, too.
16. Facebook sponsored posts
In a similar way to Facebook ads, you can pay to have your page’s posts seen by more users on the network. You can boost any post from your page and target the boost to reach a particular demographic of location, age, gender, or interest.
17. Promoted tweets
Like Facebook sponsored posts, you can get more views on your tweets by paying to promote a tweet to a larger audience. This occurs through the Twitter ads dashboard where you can compose an original tweet to promote or grab one from your stream that you’d like more people to see.
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How can one develops his or her sense of humor :
1. Ability to laugh at self
It's amazing how genuinely funny self-deprecatory jokes can be. If you're a serious brooding person who thinks that you're better than the world, forget this genre. But you'll be losing a lot.
2. Being able to take things lightly
This is the foundation from which you can take off into the world of humour. If you usually get worked up over every single little thing, chances are you're going to struggle to crack a joke. Let's face it; you'll be in no mood to think of anything funny.
3. Enjoy being the cause of laughter
Almost every single funny person I've ever met has this trait. There's a certain pride and selflessness that's part of being able to make people laugh. When you get addicted to that 'high', you'll be digging out every opportunity to make people laugh. There're not too many better things in the world than seeing people around you uncontrollably laughing at something funny you said.
4. Educate yourself
The lesser topics you know, the lesser genres of humour you can explore. There's a reason why all people with a great sense of humour are informed and intelligent. It takes much exposure to the outside world to be able to make most jokes. If you're a quiet, silent guy, who likes to shield himself in the darkness of your room, you won't have too much room to play with. Literally.
5. Learn from the experts
Watch humorous movies. Watch stand-up comedies. Watch funny soaps. The trick is not to watch with the ulterior motive of trying to learn the art. I always tell people who want to learn English to avoid watching films with that motive in the back of their head. It's when you truly immerse yourself and enjoy something that your mind automatically picks up certain things. This way, the whole exercise also stops seeming like work.
6. Enjoy conversations and experiment
Face it, you can't say a joke if you don't enjoy conversations. Learn to be open-minded, and talk and listen to people. The more you talk, the better you'll get at it. Similarly, the more you joke, the more you'll discover your area of strength. Experiment. Try various genres. Word play, sarcasm, slapstick ... you'll figure out based on people's reactions what your strength is. The more you play, the better you'll get. Also, remember: There aren't too many things in the world that you cannot joke about.
7. Timing: Strike when the time is right. You need to know when is the opportune moment to unleash the humor Kraken.
8. Quick thinking and Wordplay: "Most important part of English language are punctuations. They are the ones which differentiate 'I helped Uncle Jack, off a horse' from 'I helped Uncle jack off a horse'".
The Chronicle of irony and sarcastic humour:
There's two main types of bad sarcasm.
The first kind is where no one knows you're being sarcastic. This lands you in a real life Poe’s law where you need to convince people after the fact you were being sarcastic. Not funny.
The second kind of bad sarcasm is where you need to completely change the way you say something just so people know you're being sarcastic.
True sarcasm, the mastery of sarcasm, is where you are able to make it obvious you're being sarcastic, while saying it like you're serious.
The only other thing to master once you've got that is targets. Be sarcastic towards someone who you know is going to not only get your sarcasm, but find it amusing. If you can insult someone and make them happy at the same time, you've got it.
Irony is a form of humour that in a funny way describes a situation in which the outcome is opposite to that which was expected. It is often used as a tool within a satirical or sarcastic construction.
Satire is a means of humorously ridiculing a group of people by mimicking their activities in a way that reveals and exaggerates their faults and flaws.
Sardonically a form of mocking insult, it is a cynical, disdainful jibe.
Sarcasm is a form of insincere speech which on the face of it appears to suggest one thing whilst quite clearly implying another. Sarcasm critically relies on its delivery to be effective.
So irony is a humorous incident, sardonic a contemptuous disdain and satire and sarcasm are humorous constructs that may make use of irony and sardonic phrasing.
Any and all can be used in conjunction with each other; a satire can make use of irony and sarcasm, a sarcastic response can be based around a satirical concept.
When using sarcasm there are critical factors that must always be considered. The first to understand is that while sarcasm is fundamentally an insincere response or proposal, it is most effective when all parties (though not necessarily the target) are aware of its underlying truth. So it has to be sincere in its insincerity; you are deliberately lying and letting others know that you’re lying.
The second point and one that requires practice, a certain amount of acting skill and a little mischief is the delivery. Without a polished delivery, the sarcasm, however well thought through and funny, will fall flat on its face and its user open to ritual slaughter. The traditional, ‘true’ delivery is a deadpan, matter of fact response without inflexion or emotion (Basil Fawlty), this has over the years been added to by an overly polite, courteous and brightly positive version that embellishes and exaggerates the point being made (Blackadder). Finally there is a self-pitying, defeatist declaration of the situation one find one’s self in (Victor Meldrew). Both can be either abrupt or quite verbose, it doesn’t matter and should be tailored to suit the occasion.
The third point and one that would seem obvious is that it has to be funny.
Do not over use sarcasm as this will dilute the overall effect, but do use, as explained with satire and irony or preferably a sardonic and pithy riposte.
Finally and crucially it ‘really’ should be used with care as, if used with an overly aggressive or insulting manner and without fair consideration and compliance for the chosen target it can become too hurtful and a device more typical of bullying.
As outlined by Jake Williams in his answer ‘If you can insult someone and make them happy at the same time, you've got it’.
P.S : Sarcasm can be dangerous, try at your own risk! (Saying this from my personal experience)