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7 Questions to Ask Yourself Before Developing an App #Notes
There’s an incredible number of people who’re jumping ship (meaning existing jobs) into unfamiliar waters (appreneurship) for various reasons, but realizing too soon that the pretty picture is only pretty from a distance.
When you’re up close and in the thick of things, appreneurship or entrepreneurship is far from pretty -- it’s about the daily grind of the customer development process, customer service, managing finances and taxation, managing teams and expectations, etc.
But if the product idea brings you sleepless nights, by all means, take the plunge. But not before answering some of these pertinent questions that will only help you navigate the journey with more clarity.
1. Am I in this for the long haul?
Appreneurship, as in entrepreneurship, is a journey and not a destination. You’ve probably heard enough by now that there’s no such thing as an overnight success. So be honest about it to yourself whether you’re ready to invest the time, money and energy to develop your idea and if you’re going to be invested enough to see it through success.
Only if you’re in it for the long haul, should you jump ship.
2. Is there a market?
If you’re building an app where the market exists, meaning there is competition, you’ve got idea validation taken care of already. So it’s a good sign and not a bad one. You’ve then got to identify what would make your product stand out from the competition and why should people buy from you instead of the 2,523 other to-do list apps.
If you’re entering the wilderness -- unchartered territory such as what Twitter did back in early 2000s, you’ll have a tough time validating the need for the product. It may take more time to validate some of the use cases and identify your buyer persona.
3. What is my buyer persona?
A buyer persona is a detailed analysis of the people who buy from you. This includes customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better.
If you don’t already know your buyer persona, then it’s worthwhile to invest some time in exploring it. The more information you have about your customers, the easier it is to identify their specific pain points and build a product that addresses those.
4. How will I monetize it?
Less than 1 percent of apps are profitable on the app store. Which means, 99 percent of apps are just not making enough money for their founders. Identify means to monetize your app and have a strong reason for why customers would pay for it. Even if you don’t launch your app with a monetization strategy, be clear as to how you’d make money over the long term if you’re successful in driving engagement in your app.
5. Do I have a launch plan?
It still beats me when I cross a large number of people who still believe building a product is job done. In fact, that’s not even half the battle won. Building a product is the easiest part of an appreneur’s journey.
Have you thought about how you’d get the first 100 customers for your product? If you’re planning to spend money through Facebook advertising, be sure to have your buyer persona ready.
If you’re looking at content marketing, SEO, social media, then you’re setting yourself up for results in the longer term. If you want immediate results, find out where your potential customers hangout within your city or area and prepare a creative plan to reach out to them.
6. Do I have the resources for marketing?
Marketing doesn’t necessarily have to cost top dollars, but it surely does need a whole lot of time experimenting with what works and what doesn’t. It’s a full-time job. Do you have the resources to hire an external agency to do it for you or do you have some time allocated towards marketing your app on a daily basis?
Apart from the time allocation, start with a plan. Identify on what platforms do your potential customers exist and how are you going to attract their attention towards your product. Approaching marketing without a plan is akin to consciously heading towards walking on thin ice.
7. Have I found the right development partner?
Lastly, but most importantly, if you’re a non-technical founder, it’s going to be a challenge to identify the right partner to build your product. Most non-technical founders make the mistake of spending too little on the product and setting aside a bigger amount for marketing.
What they don’t realize is that no amount of marketing is going to get a customer sticking through your product if it sucks. So invest that extra bit into creating a product that can delight your customers. A great product that solves the need of your customers will help reduce your marketing costs.
Notes capture from:
Written by Rahul Varshneya
Prisma: An amazing photo art app creating buzz in the market
Launched not even a week before, Prisma, an application for mobile (currently only on App
Store), is receiving great feedbacks from its users. The App describes itself
as an editor that would turn photos in to artworks using modern filters and
stunning photo effects.
To experience it, one just needs to upload the
picture to be edited, select the amazing filters, and have the results. The
users can also edit the intensity of the filters basis the need.
Prisma transforms your photos into artworks using the styles of famous artists like Van Gogh, Picasso, Levitan, artworks like The Scream, and as well as the world famous ornaments and patterns. A unique combination of neural networks and artificial intelligence helps you turn memorable moments into timeless art.
Some illustrated effects are as below:
Kunal Shah, Founder, Freecharge:
Dave Mclure, Founder, 500 Startups
The number of people having their display pictures
customized with the help of Prisma is increasing. Prisma is a free to use App
with a close to 5 star rating and is in amongst the top trending apps on App
What other people are saying about the app:
Any product or service that makes one wanna brag about it has natural viral effect. I call it "UBP". Unique brag proposition. (Inspired by outdated USP), Prisma is bound to become huge in next 30 days.
- Kunal Shah
The problem with a product having UBP and no USP is every TDH will soon have it minimizing the dopamine release during subsequent brags because it is no more exclusive.....happened with Dubsmash as well......while UBP is a good entry into devices, teams have to find their USP as to why users should continue using it.......For snapchat, it was sexting.....Dubsmash,secret,whisper, pokemon cards etc etc etc
- Sri Ram (On FB)
USPs can be copied just as easily. You've to realise that we've come to an age where everything can be copied. What was it about FB, Instagram, Twitter and Reddit's USP that was utterly defensible? Nothing. Network effects and growth built into product made them what they are.
- Ameya (FB)
The Next Web
Pictures - From around the world:
The 6 best fitness trackers of 2016
Many people strap on a fitness tracker or sportswatch to monitor how active they are, and in the hope it will help motivate them if they turn out to be more sloth-like than they'd expected. But which one is going to be right for you? Here New Atlas looks at some of the best activity and fitness trackers available in 2016.
There's a wide range of fitness trackers available at the moment, ranging from simple devices which count your steps, to those which also measure your heart rate, body fat, and offer sport-specific insights. Here we're going to look at the more general activity and fitness tracking devices rather than high-end offerings better suited to serious athletes.
Fitbit Flex 2
The Fitbit Flex 2 can be worn in a number of bands and jewelry accessories
The name Fitbit is synonymous with activity trackers, in the same way GoPro is with action cameras, so it's not surprising that the brand will crop up a couple of times in this article. The first is the Fitbit Flex 2, a slim, entry-level tracker which offers activity, sports, and sleep tracking, along with waterproof credentials and a five day battery life.
While there's no screen on the Flex 2, there is a LED display which shows your progress towards a daily activity target in lights. You also get to use the Fitbit app, which is one of the best in the industry, and makes using the device easy. While you don't get heart rate or GPS tracking, the US$100 Flex 2 can be worn in a standard wristband or more jewelry-like bangles and pendants.
Product page: Fitbit Flex 2Buy now on Amazon
The TomTom Touch fitness tracker gives you an insight into your body mass composition
While most activity and fitness trackers focus on, well, tracking activity and fitness, the TomTom Touch adds something else into the mix by also measuring your body fat and muscle mass, so you can see if all that exercise is paying off. A touchscreen makes it easy to swipe through your stats, or receive smartphone call and text notifications on your wrist.
Activity tracking covers all the usual things like steps, active time, calories burned and distance walked, as well as including a sports mode. Heart rate monitoring can also give you a better understanding of your fitness levels. The splashproof TomTom Touch costs $120 and users can mix up the look a bit with customizable straps.
Product page: TomTom TouchBuy now on Amazon
Samsung Gear Fit 2
The curved touchscreen on the Samsung Gear Fit 2 makes it look smarter than the average...
The Samsung Gear Fit 2 is part fitness tracker, part smartwatch, and with a curved 1.5 inch AMOLED screen it certainly looks smarter than most activity trackers. The touchscreen is good for monitoring tracking and reviewing exercise data, as well as displaying smartphone notifications, which can also be replied to using pre-written messages. Fitness tracking is solid and reliable, though we did think that the companion app has room for improvement.
The Gear Fit 2 also packs a lot of tech into a small and water resistant package. Heart rate monitoring gives a better understanding of your fitness, while GPS tracking means you can map that run or bike ride and get more accurate distance data. There's even 4 GB of built-in music storage so you can take your tunes with you, while leaving your phone at home. In our tests, battery life on the $180 device was limited to around three or four days.
Product page: Samsung Gear Fit 2Buy now on Amazon
Fitbit Charge 2
The Fitbit Charge 2 has a more functional screen than its predecessor, and new features like...
When we tested the Fitbit Charge HR last year, we were left impressed. The Fitbit Charge 2 is a follow-up which offers a number of upgrades including a bigger and better OLED screen. This allows custom watch faces and call, text and calendar notifications to be displayed on the wrist, though there's always the Fitbit Blaze if you want a more smartwatch experience.
As you would expect from a mid-range Fitbit, the Charge 2 offers great activity and sport tracking and compatibility with the Fitbit app. It has the benefit of heart rate monitoring which enables a Cardio Fitness Level feature to give you a better understanding of your fitness levels. There's also the option of on-screen guided breathing sessions to help you relax. The Fitbit Charge 2 costs $150 and comes in a number of color options.
Product page: Fitbit Charge 2Buy now on Amazon
Garmin Vivoactive HR
The Garmin Vivoactive HR offers an array of sports and activity tracking, along with GPS and...
The Garmin Vivoactive HR offers the most comprehensive fitness tracking of the devices in this roundup, and a good companion app too. In addition to activity and an array of sport-specific modes, it packs heart rate monitoring and GPS tracking which can combine to give a much more meaningful insight into your exercise. The one drawback when using these features is that the battery life drops from eight days to as little as 13 hours, as we discovered during our tests.
Waterproof credentials mean you can use the Vivoactive HR while swimming (so it's certainly going to be okay in the shower) and the large touchscreen enables smart(ish) watch features. These include receiving smart notifications, running various widgets (to do things like remember where you parked your car), and controlling music playback on your phone. While the $220 Vivoactive HR may be overkill for those just wanting a basic activity tracker, if you are getting serious about fitness it could be the wearable for you.
Product page: Garmin Vivoactive HRBuy now on Amazon
Mi Band 2
Despite its budget price, the Mi Band 2 offers heart rate monitoring and an OLED display
Just like the YI 4K made it into our roundup of action cameras thanks to its price, the Mi Band 2 does the same here. Given it has a price tag of around just $35, the Mi Band 2 offers a truly impressive feature list including a heart rate monitor and an OLED display which lets you view your activity data and use the device as a watch.
In addition to general activity, steps and heart rate monitoring, the Mi Band 2 features sleep tracking and offers an idle alert to tell you when to get up off your butt. It is also splash resistant and will last an impressive 20 days between battery recharges. While the companion app isn't anywhere near as slick as the Fitbit one, it is still functional enough.
Product page: Mi Band 2
The Moov Now fitness tracker offers audio sports coaching via a smartphone
While we feel that we can't quite recommend the Moov Now as a straightforward fitness tracker (it annoyingly insists on measuring activity in active minutes rather than the usual metrics of steps or distance) it still deserves an honorable mention here. This is because it doubles as a wearable personal sports coach, and left us impressed (and more than a touch exhausted) when we tested it earlier this year.
After strapping a Moov Now onto your wrist or ankle, the companion app can then give you audio instructions through a number of workouts which change based on your movements.
In our tests we found the Moov Now to be a great motivator during a run or bike ride, where it can tell you to land softer or pedal faster. So, if you think motivation to push that bit harder during a workout would be more beneficial to you than telling you what you've done, it might still be one to consider. The Mooov Now costs $60.
Product page: Moov Now
Buy now on Amazon